Content Marketing

“We do a lot on content marketing. We haven't done a great job converting it.”

“If I just write something I think is funny, it can sometimes go a thousand times further in terms of reach, so if I'm just trying to raise awareness, it has to be funny and that's actually the primary thing we want to get across”

“If this is content marketing, it ain't gonna work. It's gotta be the main thing.”

“And right now you can either just make more content, which honestly the ROI I think is going down on that. There's too much content and not enough demand. Sorry. That's just how it is.”

“AI is really good at giving you kind of like that core, like Middle of the bell curve answer. Right. And if they're giving you something, they're going to give the other thousand people in your space, something pretty similar. Cause that's what AI does. And so…”

“I've done a lot of research on businesses and nearly every really, really successful bootstrap to B to C app like this purely got traction from content.”

“And so if what you're producing is content that is sort of like facts in general knowledge, it's very likely that you're never, you're not even going to get back the backlinks. Cause someone's going to search on Google, for example, what is HTTP? It used to be…”

“You have to be exceptional to make this work. You have to be exceptional on the real estate development side. You have to be exceptional On the content marketing to go viral so that you can get booked, you know, for two years out. You have to be exceptional on…”

“And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already.”

“You will have to do 200 shows, no one will care, you will not make any money, and then you will also have no proof that it works, still.”

“I generally think like nothing is going to work right away. Things work when you stick with it, right? The beauty with either content or community Is that they compound very much like software.”

“Like you can't take half steps into content. You're either like producing great content or you're sort of like, The 50% gets you 10% of the yield, whereas like the 90% gets you the 90% of the yield.”

“I think if you're making blog posts now to rank to the number top of Google, like content marketing, you're done. You're fucked. But if you make tools and products and something like this, and that's how you rank on Google, I think you have future success.”

“And I think people have this limited view of contents where they think blog posts and blog posts are one part of content. Like content should be tools, resources, templates, like calculators, those kinds of things do better in all the cases.”

“You want to hire pie shaped marketers and not pie, like a dessert, but pie, like 3.14, where the pie symbol has two vertical lines. So like a T, but it has an extra line. And it's because you want the first marketer to be an expert in one of those three areas …”

“Really hard to find someone that's Content marketer that's also really good at growth. Like that pie shape marketer exists a lot less frequently. Maybe it's someone who's like really amazing at content distribution or like really amazing at FDO, but they don't…”

“Content marketing seems to be like a race to the bottom now.”

“Content was always important and probably for brands, for businesses, it's the main source where the budget should be put on because customers can always feel whether the content is real, whether the content is of high quality, and you should really pay attent…”

“It's very low effort to find your MVP versus before you had to go buy a warehouse and start producing things. You just produce content. And if that content resonates and people click and want to figure out what products you'd recommend for them, Then you can g…”

“National SEO is very heavy into content marketing because that content marketing has a nationwide or even a global reach. Whereas if I was a small local roofer, I wouldn't be creating as much article based content targeting anybody in the United States. I'd wa…”

“We've probably onboarded 1600 salons, something like that. And half of those come from content. So I've come from our own content channel.”

“Our most effective distribution channels have been content marketing and word of mouth. And that's why we've been able to build a very capital efficient business. We actually haven't spent a lot on paid acquisition.”

“We get about 800,000 people a month on our website from our content marketing and stuff that we do.”

“You really want to be doing this after you've made something people want, and you're confident that they're not churning. Because if they're churning, you're just wasting a ton of energy and a ton of money.”

“We, like, we don't do actually any paid advertising, so all of our costs are content marketing, so it's basically the cost of three, four people, and we do most of the content and mini sites and so on in-house, so that's mostly the cost for us.”

“The advice I'd give people is usually like, think about who your actual end target user is and think of all the problems in their life that you can help them with. And then try and help them as much as you can. And then every now and then hopefully you're, if …”

“And at Buffer, one of the things we've done early on, we picked a single, single strategy only, and that was content marketing. Nothing else. No paid, no SEO, no nothing. We just did content, content every day for, at least for the first year.”

“Yeah, so the number one driver of traffic for us is content marketing.”

“The best way to differentiate, I think if you look across at software industry is content marketing or value add opportunities and projects and things like that.”

“It's not really immediate demand gen for startups. It's more like looking ahead and saying, I want to scale more efficiently with my marketing, and I want to have a better ROI. It's just like compounding return idea of content.”