Disclosure certainty 4/5 debate potential 1/5

15Five drives growth through content and word-of-mouth rather than paid ads

David Hassel · 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand · May 31, 2019 · at 11:47

David Hassel, co-founder and CEO of 15Five, explains the company's capital efficiency and inbound customer acquisition strategy to Nathan Latka.

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“Our most effective distribution channels have been content marketing and word of mouth. And that's why we've been able to build a very capital efficient business. We actually haven't spent a lot on paid acquisition.”

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More from David Hassel

Assertion Supported

15Five charges $7 to $14 per seat monthly on average

“Anywhere between seven and 14 bucks a month.”

David Hassel May 31, 2019 ▶ 5:11 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

Assertion Not checkable as stated

15Five has over 1,500 active customers

“We've got a little over 1500 customers.”

David Hassel May 31, 2019 ▶ 6:16 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

Assertion Not checkable as stated

15Five funds its ongoing hiring spree entirely from revenue

“Currently it's all funded by revenue.”

David Hassel May 31, 2019 ▶ 6:36 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

Assertion Contradicted

15Five has raised only $3.7 million in total capital to date

“Relative to our competition, we've raised a very small amount of capital, raised about 3.7 million to date.”

David Hassel May 31, 2019 ▶ 6:44 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

Assertion Supported

15Five's direct competitors have raised between $40 million and $100 million

“We have, you know, some of our, you know, kind of head tech competitors have raised between 40 and a hundred million dollars.”

David Hassel May 31, 2019 ▶ 6:51 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

Assertion Not checkable as stated

15Five is currently nearing $10 million in annual recurring revenue

“W I would say near eight figures at the moment.”

David Hassel May 31, 2019 ▶ 7:31 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

15Five drives growth through content and word-of-mouth rather than paid ads

More from David Hassel

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