content marketing

7 statements across 7 episodes · 3 bullish · 2 bearish · 7 people on the record · first statement Oct 2, 2016 by Victor Levitin · across every show →

Everything said about content marketing, oldest first

Oct 2, 2016 positive

Disclosure

Levitin: Content marketing is CrazyLister's primary traffic driver

“Yeah, so the number one driver of traffic for us is content marketing.”

Victor Levitin Oct 2, 2016 ▶ 14:47 EP 436: $4.5m on Ebay, Now SaaS Hits $25kMRR to Help Sellers Sell on Ebay with Crazylister CEO Victor Levitin

May 16, 2018 neutral

Disclosure

Kaljundi: Weekdone acquires customers exclusively through organic in-house content marketing

“We, like, we don't do actually any paid advertising, so all of our costs are content marketing, so it's basically the cost of three, four people, and we do most of the content and mini sites and so on in-house, so that's mostly the cost for us.”

Yuri Kaljundi May 16, 2018 ▶ 8:29 1026 "Juri, would you sell to me now for $1.5m?"

Apr 30, 2019 positive

Assertion Not checkable as stated

Stackify drives 800,000 monthly website visitors through content marketing

“We get about 800,000 people a month on our website from our content marketing and stuff that we do.”

Matt Watson Apr 30, 2019 ▶ 9:04 1375 NewRelic Competitor Hits $2m in ARR, 900 Customers, Growing 80% yoy

May 31, 2019

Disclosure

15Five drives growth through content and word-of-mouth rather than paid ads

“Our most effective distribution channels have been content marketing and word of mouth. And that's why we've been able to build a very capital efficient business. We actually haven't spent a lot on paid acquisition.”

David Hassel May 31, 2019 ▶ 11:47 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

Dec 4, 2019 positive

Assertion Not checkable as stated

Content Marketing Drives 50% of Phorest's New Salon Acquisitions

“We've probably onboarded 1600 salons, something like that. And half of those come from content. So I've come from our own content channel.”

Ronan Percival Dec 4, 2019 ▶ 5:08 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Jul 14, 2022 negative

Opinion

Ryan Buckley: Content marketing has become a race to the bottom

“Content marketing seems to be like a race to the bottom now.”

Ryan Buckley Jul 14, 2022 ▶ 1:08 Flip Your SaaS Playbook: PE firm Acquires $1m ARR MightlySignal for .5-1.5x, Sold 24 months later for $4.5m.

Jul 10, 2026 negative

Disclosure

Wachs: Handwrytten struggles to convert its content marketing traffic

“We do a lot on content marketing. We haven't done a great job converting it.”

David Wachs Jul 10, 2026 ▶ 11:32 Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M

content marketing

Everything said about content marketing, oldest first

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