content marketing

“The advice I'd give people is usually like, think about who your actual end target user is and think of all the problems in their life that you can help them with. And then try and help them as much as you can. And then every now and then hopefully you're, if …”

“You really want to be doing this after you've made something people want, and you're confident that they're not churning. Because if they're churning, you're just wasting a ton of energy and a ton of money.”

“If I just write something I think is funny, it can sometimes go a thousand times further in terms of reach, so if I'm just trying to raise awareness, it has to be funny and that's actually the primary thing we want to get across”