Postma: Blog Content Marketing Is Dead; Interactive Tools Now Win SEO
Danny Postma · From Zero to Millions: Danny Postma Reveals AI App Strategies for Success · Feb 9, 2023 · at 38:22
Danny Postma contrasts standard written blog SEO with programmatic tool-based SEO in the era of generative AI.
0:00 / 0:12exact quote · 12.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think if you're making blog posts now to rank to the number top of Google, like content marketing, you're done. You're fucked. But if you make tools and products and something like this, and that's how you rank on Google, I think you have future success.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Danny Postma
Postma predicts a one-person autonomous AI marketing agency could reach $1B revenue
“You could go into this and just basically build a marketing agency that scales to probably a billion dollar in revenue without having a single human sitting there. Just probably just one guy, which is managing all the terminal commands and checking if everythi…”
Postma: Social Media Will Die in Five Years Due to AI
“I'm pretty sure. Like I think social media, how we know it is going to be dead in five years because everything is going to be fake. So either people are going to love it or no one's going to use it because it's going to be a black forest effect.”
Postma: On-the-Fly Personalized AI Content Will Replace Human Creators
“Well, but don't you think that in five years, hypothetically, Like, why do you need content creators if TikTok, TikTok already knows so well what you like, what is your interest? Like, why would you need content creators if the AI models are so fast and GPUs a…”
Postma predicts programmatic AI SEO directories will become saturated within two years
“And this is probably not even going to work in two years in the world. Cause all these niches are going to be found. They're going to be filled in by people just doing all these things. Cause it's all highly automated, right?”
Postma: VC-Funded Competitors Benefit Indie Hackers by Subsidizing Market Awareness
“If you want to stay small, you're a bootstrapper, you're an indie hacker. It's only good if a competitor builds something like you, because they have the money to create awareness.”
Postma: Shutterstock Could Replace All Its Photographers With AI by 2025
“But I think someone is probably Shutterstock is going to do this really well because they have like the whole database of photos, right? They could literally, I think in two years, put all their photographers out of a job and just have an AI generate the photo…”