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Jay Acunzo

Founder, Unthinkable Media · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

authorhostoperatorother@jayacunzo ↗LinkedIn ↗jayacunzo.com ↗

He is the author of Break the Wheel and the host of podcasts including Unthinkable and How Stories Happen. After leading marketing and community initiatives at Google, HubSpot, and NextView Ventures, he now consults and speaks on messaging and business storytelling.

18statements → 3claims → 1claims resolved → 3.89/5average certainty → 1.72/5average debate potential → 4.4/5argument clarity · the sources → 1said about them ↓

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 13 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jay argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
NextView Was Boston's First Early-Stage VC to Launch a Platform Role
“NextView was the first to move on it in Boston in the early stage world.”
Jay Acunzo May 11, 2015 ▶ 4:01 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

Argument clarity: do they answer the question? how? →

4.4 / 5 directness 4.6 · coherence 4.8 · precision 4.3 · compression 4.1

answered every one of 14 assessed questions directly

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

269 words/min while actually speaking · 15.7 um and uh per 1k words

Measured by listening to the audio itself: 4,005 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 2/10
pushed back at the host 2/10
setup questions received 85%

Everything Jay Acunzo said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
NextView Was Boston's First Early-Stage VC to Launch a Platform Role
“NextView was the first to move on it in Boston in the early stage world.”
Jay Acunzo May 11, 2015 ▶ 4:01 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Content Marketing and Value-Add Services Are the Best VC Differentiators
“The best way to differentiate, I think if you look across at software industry is content marketing or value add opportunities and projects and things like that.”
Jay Acunzo May 11, 2015 ▶ 4:43 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Power in Venture Capital Has Shifted Toward Entrepreneurs
“The entrepreneur has more of the power, which I think is how it should be and it's kind of heading in that direction.”
Jay Acunzo May 11, 2015 ▶ 5:31 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
VC Firms Must Define Unique Positioning Before Building Platform Services
“So I think rather than say, we're going to all head towards services or towards content or whatever, it's more important for a firm to identify themselves uniquely. So what's the mission of that one firm? You know, how does that firm position itself differentl…”
Jay Acunzo May 11, 2015 ▶ 7:17 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Disclosure
NextView Skips Sales Consulting Because Seed Startups Lack Sales Teams
“So for us, it doesn't really make sense for us to do a lot of, you know, sales consulting, because a lot of our companies don't have sales teams yet. They're seed stage companies.”
Jay Acunzo May 11, 2015 ▶ 7:53 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Assertion Not checkable as stated
70% of HubSpot's Leads Came From Blog Posts Over 30 Days Old
“So to bring it home in a more concrete way at HubSpot, 70% of our traffic and our leads came from posts that were older than 30 days old.”
Jay Acunzo May 11, 2015 ▶ 10:05 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Startup Content Marketing Is Compounding Efficiency, Not Instant Demand Generation
“It's not really immediate demand gen for startups. It's more like looking ahead and saying, I want to scale more efficiently with my marketing, and I want to have a better ROI. It's just like compounding return idea of content.”
Jay Acunzo May 11, 2015 ▶ 10:33 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Startups Should Prioritize Content Problem-Solving Over Custom Blog Design
“Rather than go run out of the gate, create some custom, beautiful blog, better is just use out of the box tools, you know, WordPress, Squarespace, whatever, and just really focus on what you're putting out the door. And for a company, it should be matching, ba…”
Jay Acunzo May 11, 2015 ▶ 11:41 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Early Startup Blog Posts Should Not Be Judged on Immediate Results
“So very rarely should you look, especially in the early stages, at the results of your blog posts today, or even this week.”
Jay Acunzo May 11, 2015 ▶ 12:31 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Email Lists Are the Biggest Marketing Asset for VCs and Startups
“And that email list is really the biggest Kind of asset that I could grow for the firm. And I think that extends to product driven companies as well, not just VCs.”
Jay Acunzo May 11, 2015 ▶ 14:30 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Companies Should Run Their Twitter Accounts Like a Media Outlet
“You should share other people's content and mention them by name, you should share interesting things like quotes and yes, content that you found that aren't yours, and you should share your own stuff. So treat that like a little microcosm of a media outlet an…”
Jay Acunzo May 11, 2015 ▶ 16:40 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
The PayPal Mafia's Success Was Driven by Early Talent Aggregation
“So I think it's just like a few founders who were able to attract a lot of talented people together. And those people were going to be doing very successful things anyway. And they just followed the best talent initially.”
Jay Acunzo May 11, 2015 ▶ 18:45 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Recruiting Top Talent Is the Single Best Focus for Seed-Stage Startups
“It's far and away the best thing they could do at the seed stage.”
Jay Acunzo May 11, 2015 ▶ 19:18 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Operator Hiring Is Difficult Because Early-Stage Founder Networks Tilt Senior
“Hiring operators is really difficult in particular, because their networks tilt more senior.”
Jay Acunzo May 11, 2015 ▶ 19:56 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Assertion Not checkable as stated
Seven of NextView's Top Ten Blog Posts Were Published the Prior Year
“So I launched it in July of 2014. If you look at the report from last month, so we're recording this in May, so if you look at April of 2015, of the top 10 most highly trafficked blog posts, About six or seven of them. I think it was seven of them were publish…”
Jay Acunzo May 11, 2015 ▶ 12:44 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Disclosure
NextView Operates a Proprietary Talent Recruitment System for Portfolio Startups
“And that's one of the initiatives that we're focused on at NextView right now with Platform, is we have this proprietary system that we're running for our startups to surface and interview and hire the best talent.”
Jay Acunzo May 11, 2015 ▶ 19:08 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
VC Platform Roles Offer Creative Control and an Engaged Audience
“I kind of want three things in my career and that's the ability to create things, creative control over those things, and then an audience that cares. And the platform role at a VC is like the perfect blend of those three for me right now.”
Jay Acunzo May 11, 2015 ▶ 5:58 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Use Twitter as an Initial Handshake for Influencer Networking
“But I'm using Twitter as like the handshake moment, and then I can actually follow up with content and requests for sharing that content or feedback or speaking at an event we throw, et cetera. So it's really good for influencer building.”
Jay Acunzo May 11, 2015 ▶ 15:05 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

The other half of the tape: Jay Acunzo's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on 20VC. every mention, with the transcript →

Who brings them up most Rob Go 1

Every mention by year

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2016 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ Nex May 11, 2015 17m
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