Jay Acunzo, VP of Platform at NextView Ventures, discusses how venture capital firms can stand out to founders as capital becomes commoditized.
0:00 / 0:09exact quote · 9.9s
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“The best way to differentiate, I think if you look across at software industry is content marketing or value add opportunities and projects and things like that.”
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More from Jay Acunzo
AssertionSupported
NextView Was Boston's First Early-Stage VC to Launch a Platform Role
“NextView was the first to move on it in Boston in the early stage world.”
Jay AcunzoMay 11, 2015▶ 4:0120 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Power in Venture Capital Has Shifted Toward Entrepreneurs
“The entrepreneur has more of the power, which I think is how it should be and it's kind of heading in that direction.”
Jay AcunzoMay 11, 2015▶ 5:3120 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
VC Firms Must Define Unique Positioning Before Building Platform Services
“So I think rather than say, we're going to all head towards services or towards content or whatever, it's more important for a firm to identify themselves uniquely. So what's the mission of that one firm? You know, how does that firm position itself differentl…”
Jay AcunzoMay 11, 2015▶ 7:1720 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Disclosure
NextView Skips Sales Consulting Because Seed Startups Lack Sales Teams
“So for us, it doesn't really make sense for us to do a lot of, you know, sales consulting, because a lot of our companies don't have sales teams yet. They're seed stage companies.”
Jay AcunzoMay 11, 2015▶ 7:5320 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
AssertionNot checkable as stated
70% of HubSpot's Leads Came From Blog Posts Over 30 Days Old
“So to bring it home in a more concrete way at HubSpot, 70% of our traffic and our leads came from posts that were older than 30 days old.”
Jay AcunzoMay 11, 2015▶ 10:0520 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
Insight
Startup Content Marketing Is Compounding Efficiency, Not Instant Demand Generation
“It's not really immediate demand gen for startups. It's more like looking ahead and saying, I want to scale more efficiently with my marketing, and I want to have a better ROI. It's just like compounding return idea of content.”
Jay AcunzoMay 11, 2015▶ 10:3320 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
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