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content marketing

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement May 11, 2015 by Jay Acunzo · across every show →

Everything said about content marketing, oldest first

May 11, 2015
Insight
Startup Content Marketing Is Compounding Efficiency, Not Instant Demand Generation
“It's not really immediate demand gen for startups. It's more like looking ahead and saying, I want to scale more efficiently with my marketing, and I want to have a better ROI. It's just like compounding return idea of content.”
Jay Acunzo May 11, 2015 ▶ 10:33 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
May 11, 2015 positive
Insight
Content Marketing and Value-Add Services Are the Best VC Differentiators
“The best way to differentiate, I think if you look across at software industry is content marketing or value add opportunities and projects and things like that.”
Jay Acunzo May 11, 2015 ▶ 4:43 20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
May 31, 2024 negative
Insight
Stebbings: Podcasts require 200 unrewarded episodes before showing any ROI proof
“You will have to do 200 shows, no one will care, you will not make any money, and then you will also have no proof that it works, still.”
Harry Stebbings May 31, 2024 ▶ 24:56 Matt Lerner: How to Hire Growth Leaders and Teams and Why in a World of AI | E1159 · 20VC with Harry Stebbings
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