content marketing
3 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Sep 11, 2022 by Emily Kramer · across every show →
Everything said about content marketing, oldest first
Sep 11, 2022 positive
Kramer: Interactive tools and templates outperform blog posts in content marketing
“And I think people have this limited view of contents where they think blog posts and blog posts are one part of content. Like content should be tools, resources, templates, like calculators, those kinds of things do better in all the cases.”
Sep 11, 2022 neutral
Kramer: Marketers skilled in both content and growth are exceptionally rare
“Really hard to find someone that's Content marketer that's also really good at growth. Like that pie shape marketer exists a lot less frequently. Maybe it's someone who's like really amazing at content distribution or like really amazing at FDO, but they don't…”
Sep 11, 2022 positive
Kramer: Startups should hire 'Pi-shaped' marketers with two depth spikes
“You want to hire pie shaped marketers and not pie, like a dessert, but pie, like 3.14, where the pie symbol has two vertical lines. So like a T, but it has an extra line. And it's because you want the first marketer to be an expert in one of those three areas …”