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content marketing

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jul 7, 2017 by Leo Widrich · across every show →

Everything said about content marketing, oldest first

Jul 7, 2017
Disclosure
Buffer Exclusively Used Content Marketing for Its First Year
“And at Buffer, one of the things we've done early on, we picked a single, single strategy only, and that was content marketing. Nothing else. No paid, no SEO, no nothing. We just did content, content every day for, at least for the first year.”
Leo Widrich Jul 7, 2017 ▶ 12:58 Leo Widrich of Buffer: Top 10 Learnings Going to 10 Million
May 9, 2023
Insight
Zima: Content marketing requires near-total commitment to generate meaningful yield
“Like you can't take half steps into content. You're either like producing great content or you're sort of like, The 50% gets you 10% of the yield, whereas like the 90% gets you the 90% of the yield.”
Colin Zima May 9, 2023 ▶ 47:20 SaaStr CRO Confidential: Sam Blond + Omni Founder Colin Zima on the Power of Leveraging Your Network
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