Advertisers

“The advertisers that invest in creative and are good at it, whether they're using AI tools to develop them or they're using people to develop them, can create lifts in an advertising system where everything else is automated.”

“If all the people are showing up In the LLMs, then all the advertisers are going to want to show up in the LLMs. And if you can help them get there, you can probably clip some of that money.”

“If there's attention, they will pay for people's attention. So even if it's a feat of AI slop, if open AI can somehow win millions and millions of users over then AG one will be right there and work out some deal to sell their very healthy supplements and all …”

“When advertisers take advantage of that, they get a six percent boost in click-through rate and a commensurate increase in conversion rate.”

“And I think videos and specifically advertisers are faster to adopt new technologies because there's less of Tendency to maintain what used to work. It's too competitive. It's too fast. Customers want more.”

“If you're an advertiser, take five percent of your budget and spend it with spend it with groups that, you know, maybe don't have a direct ROI, but can give back to the world and entertain you and your team in some way.”

“It's been in the news that perplexity is already talking to advertisers. They have a high income, highly educated user base that should be attractive to these advertisers.”

“They don't really want to target their ad. They don't want to think about optimization. They don't want to think about, like, they want to sell more products, you know, and so the simpler machine you can give them to do that effectively, the better.”

“Now in the world of sports, those conversations are so much easier because there's nothing more brand safe for these advertisers than sports, and specifically women's sports.”

“And these are placements that are, you know, gonna be really interesting for advertisers to tap into because, again, there's a much Clearer expression of intense and just a keyword and things that didn't exist before.”

“And I think that's meta's biggest problem is just like, doesn't care about advertisers even though it's their business.”

“But I will tell you that when you get to a certain volume, and it's not a big volume, you don't need a million advertisers bidding against each other. You only need a few dozen advertisers. And once you have a few dozen advertisers bidding against each other, …”

“I think the next big shoe to drop is going to be advertisers who come under a lot of pressure.”

“We're a media business, we have advertising revenue, we have absolutely seen softness in advertisers over the last few months”

“And I feel like it benefits advertisers and certain companies to get people second guessing all their choices. So put them back in decision mode. So they buy more stuff.”

“Most of the people responsible for ad spending have actually no idea how their ads are actually running, where they're using, where they're running, sorry. And if they're being, if they're actually performing”

“Facebook YouTube did not want to be the ministry of truth until the advertisers decided they're not happy. And then the ministry of truth was launched you know, which is fine. I mean, I guess I guess at the end of the day, it's their platform, but I'm just say…”

“In the last three weeks, there have been advertisers asking to sponsor Founders Journal, which I think is pretty amazing.”

“You know, people are very sensitive about running ads or campaigns against black death or murder or social justice, because that's not always ad safe or ad friendly.”

“One of the big reasons why people work with newspapers is they know that they can go down to the local office and talk to the guy, you know, or talk to the gal that, you know, is on their PTA with them, and that's why they continue to advertise in the newspape…”

“Oftentimes, you know, you hear things related to quality and when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely, and so volume is a big par…”

“What they really want to have is one platform that they can use to do everything in one single stack, right? They don't want to have a Frankenstein, Any longer where they have to stitch things together, they really truly won't have a one platform, which is sim…”

“All you got to do is come up with a business where you get free music videos, cable operators pay you, and advertisers pay you, so you get paid twice for nothing.”

“Most YouTube, I mean, advertisers don't really know what's going on in the YouTube videos they advertise against.”