advertisers
3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Jul 11, 2018 by Mark Grether · across every show →
Everything said about advertisers, oldest first
Jul 11, 2018
Advertisers want integrated platforms instead of stitched-together ad tech stacks
“What they really want to have is one platform that they can use to do everything in one single stack, right? They don't want to have a Frankenstein, Any longer where they have to stitch things together, they really truly won't have a one platform, which is sim…”
Sep 1, 2018 neutral
Wilson: Advertisers often dismiss high-quality ad inventory if it lacks volume
“Oftentimes, you know, you hear things related to quality and when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely, and so volume is a big par…”
Apr 6, 2019 positive
Armbrust: Local newspaper ad revenue depends on community-level personal relationships
“One of the big reasons why people work with newspapers is they know that they can go down to the local office and talk to the guy, you know, or talk to the gal that, you know, is on their PTA with them, and that's why they continue to advertise in the newspape…”