Wilson: Advertisers often dismiss high-quality ad inventory if it lacks volume
Lauren Wilson · 1134 Ad Network Pivots to On Demand Video Generation · Sep 1, 2018 · at 10:32
Lauren Wilson, CEO of Answer Media, explains why ad networks prioritize aggregating scale over solely focusing on inventory quality when dealing with programmatic advertisers.
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“Oftentimes, you know, you hear things related to quality and when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely, and so volume is a big part of that. That's where ad networks play a pretty big role in the ad ecosystem to be able to provide that volume, so.”
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