Lauren Wilson, co-founder and CEO of Answer Media, details the take rate and operating margins retained by their programmatic ad network.
0:00 / 0:05exact quote · 5.6s
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“So you know, we're talking, you know, 20, 25% margins typically.”
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More from Lauren Wilson
Insight
Wilson: Advertisers often dismiss high-quality ad inventory if it lacks volume
“Oftentimes, you know, you hear things related to quality and when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely, and so volume is a big par…”
Lauren WilsonSep 1, 2018▶ 10:321134 Ad Network Pivots to On Demand Video Generation
Insight
Wilson: Ad Networks Constantly Face Disintermediation Pressure From Both Sides
“When you're an ad network, you're very squarely in the middle of the ecosystem, right? In the supply chain. And so what we've recognized is that you know, ad network oftentimes has a negative connotation. People on either end of the spectrum want to figure out…”
Lauren WilsonSep 1, 2018▶ 3:111134 Ad Network Pivots to On Demand Video Generation
AssertionNot checkable as stated
Wilson: Answer Media monetizes hundreds of millions of video impressions monthly
“Yeah, so it's, you know, it's hundreds of millions of impressions every month. You know, there's a lot of traffic that goes through, so, you know, in the billions of opportunities as we call it, that goes through there, and then monetizing, you know, hundreds …”
Lauren WilsonSep 1, 2018▶ 4:131134 Ad Network Pivots to On Demand Video Generation
AssertionNot checkable as stated
Wilson: Answer Media processes well into eight figures in ad spend
“Ad dollars well into the eight figures.”
Lauren WilsonSep 1, 2018▶ 4:371134 Ad Network Pivots to On Demand Video Generation
AssertionNot checkable as stated
Wilson: Video ad CPMs are three to ten times higher than display
“You know, the CPMs for video are quite a bit higher, oftentimes three to 10 times higher than standard display. So, you know, you're oftentimes talking about, you know, double digits CPMs.”
Lauren WilsonSep 1, 2018▶ 5:561134 Ad Network Pivots to On Demand Video Generation
Disclosure
Lauren Wilson: Answer Media manages 200 freelance creators with three staff
“So we've got about 200 contributors across the country.
These are freelancers that are mobile and can be anywhere that we need to be.
otherwise we've got a very small team of about three folks that are running that.”
Lauren WilsonSep 1, 2018▶ 12:011134 Ad Network Pivots to On Demand Video Generation
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