Lauren Wilson, co-founder and CEO of Answer Media, shares the volume of gross advertising dollars flowing through their network.
Insight
Wilson: Advertisers often dismiss high-quality ad inventory if it lacks volume
“Oftentimes, you know, you hear things related to quality and when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely, and so volume is a big par…”
Insight
Wilson: Ad Networks Constantly Face Disintermediation Pressure From Both Sides
“When you're an ad network, you're very squarely in the middle of the ecosystem, right? In the supply chain. And so what we've recognized is that you know, ad network oftentimes has a negative connotation. People on either end of the spectrum want to figure out…”
Assertion Not checkable as stated
Wilson: Answer Media monetizes hundreds of millions of video impressions monthly
“Yeah, so it's, you know, it's hundreds of millions of impressions every month. You know, there's a lot of traffic that goes through, so, you know, in the billions of opportunities as we call it, that goes through there, and then monetizing, you know, hundreds …”
Assertion Not checkable as stated
Wilson: Video ad CPMs are three to ten times higher than display
“You know, the CPMs for video are quite a bit higher, oftentimes three to 10 times higher than standard display. So, you know, you're oftentimes talking about, you know, double digits CPMs.”
Assertion Not checkable as stated
Wilson: Answer Media takes 20% to 25% margins on ad revenue
“So you know, we're talking, you know, 20, 25% margins typically.”
Disclosure
Lauren Wilson: Answer Media manages 200 freelance creators with three staff
“So we've got about 200 contributors across the country.
These are freelancers that are mobile and can be anywhere that we need to be.
otherwise we've got a very small team of about three folks that are running that.”