Johnson: BET Made Double Revenue on Zero-Cost Video Content
Robert "Bob" Johnson · Live Episode! Black Entertainment Television: Robert Johnson · Dec 14, 2017 · at 24:31
Bob Johnson, founder of BET, summarizes the dual-revenue stream economics behind BET's early media business model.
0:00 / 0:09exact quote · 9.2s
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“All you got to do is come up with a business where you get free music videos, cable operators pay you, and advertisers pay you, so you get paid twice for nothing.”
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