Johnson: BET Capitalized on MTV Not Airing Black Music Videos
Robert "Bob" Johnson · Live Episode! Black Entertainment Television: Robert Johnson · Dec 14, 2017 · at 23:36
Bob Johnson, founder of Black Entertainment Television (BET), explains how MTV's early exclusion of Black artists enabled BET to secure free music video programming.
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“And then when MTV refused to play, or started out not playing black music videos, and the black talent wanted to have their videos shown, and I went to them and say, hey, if you keep making the videos, I'll keep putting them on. And as a result of that, we gained a, sort of an early franchise position in showing urban R&B African American music videos.”
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