BET founder Bob Johnson responds to Guy Raz about why BET received cultural criticism from some African Americans.
Assertion Supported
Johnson: BET Capitalized on MTV Not Airing Black Music Videos
“And then when MTV refused to play, or started out not playing black music videos, and the black talent wanted to have their videos shown, and I went to them and say, hey, if you keep making the videos, I'll keep putting them on. And as a result of that, we gai…”
Disclosure
Bob Johnson: BET's pitch was adapted directly from an elderly channel proposal
“But I had his information, so when I started BET, I said, black people have certain spending patterns. Black people have certain shopping patterns. I just, wherever he had elderly, I just filled in black. And I just went in and took his model, and out of that …”
What-if
Johnson would have accepted 20 percent equity to secure Malone's capital
“What Malone didn't know at the time, if he had reversed the numbers and said, I'll be 80, and Bob, you'll be 20, I said, John, that's a deal.”
Insight
Johnson: BET Made Double Revenue on Zero-Cost Video Content
“All you got to do is come up with a business where you get free music videos, cable operators pay you, and advertisers pay you, so you get paid twice for nothing.”
Disclosure
Johnson pressured reluctant corporate advertisers by threatening to alert Jesse Jackson
“I'd say within about two inches of threatening them, you know, and that if you don't do this, I'm gonna tell Jesse Jackson that you're not advertising, stuff like that.”
Assertion Supported
Former BET CEO Debra Lee was picketed at home over music videos
“In fact, the, my successor Deborah Lee, she was picketed for a period of almost four months outside of our house with people with bullhorns You know, taunting her because she was running BET that played music video.”