Bob Johnson: BET's pitch was adapted directly from an elderly channel proposal
Robert "Bob" Johnson · Live Episode! Black Entertainment Television: Robert Johnson · Dec 14, 2017 · at 12:30
Robert Johnson, founder of Black Entertainment Television (BET), describes how reviewing a client's proposal for a senior-focused channel inspired his business model for BET.
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“But I had his information, so when I started BET, I said, black people have certain spending patterns. Black people have certain shopping patterns. I just, wherever he had elderly, I just filled in black. And I just went in and took his model, and out of that came BET.”
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