Robert "Bob" Johnson
9 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Dec 14, 2017 by Robert "Bob" Johnson · across every show →
On the record as a speaker too: Robert "Bob" Johnson's record, appearances and statements → this page counts the times other people say the name.
Everything said about Robert "Bob" Johnson, oldest first
Dec 14, 2017
Bob Johnson: BET's pitch was adapted directly from an elderly channel proposal
“But I had his information, so when I started BET, I said, black people have certain spending patterns. Black people have certain shopping patterns. I just, wherever he had elderly, I just filled in black. And I just went in and took his model, and out of that …”
Dec 14, 2017
Dec 14, 2017 positive
Dec 14, 2017
Dec 14, 2017 positive
Bob Johnson: Satellite cable enabled national niche audience aggregation
“What I did was to take advantage of the technological change that was brought about by the launch of satellites to allow signals to be beamed across the United States, and instead of aggregating just Black households in Chicago, I could aggregate black cable h…”
Dec 14, 2017 positive
Johnson: BET Capitalized on MTV Not Airing Black Music Videos
“And then when MTV refused to play, or started out not playing black music videos, and the black talent wanted to have their videos shown, and I went to them and say, hey, if you keep making the videos, I'll keep putting them on. And as a result of that, we gai…”
Dec 14, 2017 positive
Bob Johnson: Going public secures legitimacy in mainstream business culture
“If you're going to be a visible African American player in a predominant white culture, business culture, you had to do something to get identified, and nothing could identify you more than playing at the game You know, own a company, go public, be totally tra…”
Dec 14, 2017
Malone Seeded BET With $180K Equity for 20% and $320K Loan
“And so Malone says to me, he said, Bob, here's what I'm going to do. I'm going to buy 20% of your company for a 180, and I'm going to loan you a three 20. One 83 20, there's your 500,000 dollars. Now, under that business plan, Bob, you will be 80, and I'll be …”