Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Bob Johnson: BET was the first Black-owned company listed on NYSE

Robert "Bob" Johnson · Live Episode! Black Entertainment Television: Robert Johnson · Dec 14, 2017 · at 26:54

BET founder Bob Johnson discusses the historic significance of taking Black Entertainment Television public in 1991.

0:00 / 0:04exact quote · 4.1s
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“No African American had done it before on the stock exchange.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Robert "Bob" Johnson

Assertion Supported
Johnson: BET Capitalized on MTV Not Airing Black Music Videos
“And then when MTV refused to play, or started out not playing black music videos, and the black talent wanted to have their videos shown, and I went to them and say, hey, if you keep making the videos, I'll keep putting them on. And as a result of that, we gai…”
Robert "Bob" Johnson Dec 14, 2017 ▶ 23:36 Live Episode! Black Entertainment Television: Robert Johnson
Disclosure
Bob Johnson: BET's pitch was adapted directly from an elderly channel proposal
“But I had his information, so when I started BET, I said, black people have certain spending patterns. Black people have certain shopping patterns. I just, wherever he had elderly, I just filled in black. And I just went in and took his model, and out of that …”
Robert "Bob" Johnson Dec 14, 2017 ▶ 12:30 Live Episode! Black Entertainment Television: Robert Johnson
What-if
Johnson would have accepted 20 percent equity to secure Malone's capital
“What Malone didn't know at the time, if he had reversed the numbers and said, I'll be 80, and Bob, you'll be 20, I said, John, that's a deal.”
Robert "Bob" Johnson Dec 14, 2017 ▶ 18:30 Live Episode! Black Entertainment Television: Robert Johnson
Insight
Johnson: BET Made Double Revenue on Zero-Cost Video Content
“All you got to do is come up with a business where you get free music videos, cable operators pay you, and advertisers pay you, so you get paid twice for nothing.”
Robert "Bob" Johnson Dec 14, 2017 ▶ 24:31 Live Episode! Black Entertainment Television: Robert Johnson
Disclosure
Johnson pressured reluctant corporate advertisers by threatening to alert Jesse Jackson
“I'd say within about two inches of threatening them, you know, and that if you don't do this, I'm gonna tell Jesse Jackson that you're not advertising, stuff like that.”
Robert "Bob" Johnson Dec 14, 2017 ▶ 26:09 Live Episode! Black Entertainment Television: Robert Johnson
Insight
Johnson: BET faced criticism because it was the only Black network
“When you start a business, it was the preconceived notion that your business existed to further the collective, the goal of African Americans, so if you were doing something that they felt didn't do it, say if you weren't doing black educational television, Yo…”
Robert "Bob" Johnson Dec 14, 2017 ▶ 28:24 Live Episode! Black Entertainment Television: Robert Johnson
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