Black Entertainment Television
also referred to as: bet
14 statements across 1 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Dec 14, 2017 by Robert "Bob" Johnson · said 40 times in 6 episodes since 2017 · across every show →
Mentions by year
brought up most by Guy Raz (33), Robert "Bob" Johnson (6), Marc Ecko (1)
tap a year for its mentions
2024 1 mention in 1 episode
2022 1 mention in 1 episode
2017 38 mentions in 4 episodes 10 per episode
Everything said about Black Entertainment Television, oldest first
Dec 14, 2017
Bob Johnson: BET's pitch was adapted directly from an elderly channel proposal
“But I had his information, so when I started BET, I said, black people have certain spending patterns. Black people have certain shopping patterns. I just, wherever he had elderly, I just filled in black. And I just went in and took his model, and out of that …”
Dec 14, 2017
Dec 14, 2017 positive
Dec 14, 2017
Dec 14, 2017
Dec 14, 2017 bullish
Dec 14, 2017 bearish
Dec 14, 2017 positive
Bob Johnson: Satellite cable enabled national niche audience aggregation
“What I did was to take advantage of the technological change that was brought about by the launch of satellites to allow signals to be beamed across the United States, and instead of aggregating just Black households in Chicago, I could aggregate black cable h…”
Dec 14, 2017
Dec 14, 2017 positive
Johnson: BET Capitalized on MTV Not Airing Black Music Videos
“And then when MTV refused to play, or started out not playing black music videos, and the black talent wanted to have their videos shown, and I went to them and say, hey, if you keep making the videos, I'll keep putting them on. And as a result of that, we gai…”
Dec 14, 2017
Johnson: BET faced criticism because it was the only Black network
“When you start a business, it was the preconceived notion that your business existed to further the collective, the goal of African Americans, so if you were doing something that they felt didn't do it, say if you weren't doing black educational television, Yo…”
Dec 14, 2017 neutral
Pepsi and Anheuser-Busch backed BET early while P&G and Colgate hesitated
“Pepsi Cola was an early advertiser because they, the soft drink appeals to that market. Same way with Anheuser-Busch. They got exclusive rights to advertise their beer. But what you call the real revenue generators, the package good guys the Procter & Gamble, …”
Dec 14, 2017
Malone Seeded BET With $180K Equity for 20% and $320K Loan
“And so Malone says to me, he said, Bob, here's what I'm going to do. I'm going to buy 20% of your company for a 180, and I'm going to loan you a three 20. One 83 20, there's your 500,000 dollars. Now, under that business plan, Bob, you will be 80, and I'll be …”