Bob Johnson: Satellite cable enabled national niche audience aggregation
Robert "Bob" Johnson · Live Episode! Black Entertainment Television: Robert Johnson · Dec 14, 2017 · at 13:57
Robert Johnson, founder of BET, explains how national satellite distribution made niche demographic programming economically viable compared to localized broadcast TV.
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“What I did was to take advantage of the technological change that was brought about by the launch of satellites to allow signals to be beamed across the United States, and instead of aggregating just Black households in Chicago, I could aggregate black cable households all across the continent of the United States.”
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