Johnson would have accepted 20 percent equity to secure Malone's capital
Robert "Bob" Johnson · Live Episode! Black Entertainment Television: Robert Johnson · Dec 14, 2017 · at 18:30
Bob Johnson reflects on negotiating BET's initial $500,000 seed financing deal with cable magnate John Malone.
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“What Malone didn't know at the time, if he had reversed the numbers and said, I'll be 80, and Bob, you'll be 20, I said, John, that's a deal.”
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