advertisers

“Now in the world of sports, those conversations are so much easier because there's nothing more brand safe for these advertisers than sports, and specifically women's sports.”

“They don't really want to target their ad. They don't want to think about optimization. They don't want to think about, like, they want to sell more products, you know, and so the simpler machine you can give them to do that effectively, the better.”

“When advertisers take advantage of that, they get a six percent boost in click-through rate and a commensurate increase in conversion rate.”

“If all the people are showing up In the LLMs, then all the advertisers are going to want to show up in the LLMs. And if you can help them get there, you can probably clip some of that money.”