San Francisco

41 statements across 39 episodes · 6 bullish · 1 bearish · 38 people on the record · first statement Mar 6, 2016 by Nathan Rothstein · said 848 times in 421 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (440), Jonathan Gillen (6), Vivek Bhaskaran (5), Steven Klausnitzer (5), Ryan Buckley (5), Laduram Vishnoi (5), Connor Lee (5), Tyler Tringas (4)

tap a year for its mentions
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0501002016201720182019202020212022202320242025episodes it came up in
001.3502.51002016201720182019202020212022202320242025episodesmentions per episode
2025 1 mention in 1 episode
2024 12 mentions in 8 episodes 2 per episode
2023 19 mentions in 14 episodes 1 per episode
2022 36 mentions in 22 episodes 2 per episode
2021 23 mentions in 16 episodes 1 per episode
2020 73 mentions in 39 episodes 2 per episode
2019 152 mentions in 65 episodes 2 per episode
2018 147 mentions in 76 episodes 2 per episode
2017 194 mentions in 90 episodes 2 per episode
2016 191 mentions in 90 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about San Francisco, oldest first

Mar 6, 2016
Assertion Not checkable as stated
Project Repat faced San Francisco investor rejection and dwindling runway
“No investors wanted to give two guys who were making t-shirt quilts any investment money, and so I was back in Boston sleeping in our office, and, you know, there was about 8000 dollars left in our bank account, probably just a couple more weeks of runway”
Nathan Rothstein Mar 6, 2016 ▶ 9:31 He Made $750k in November, 2015 From Tee Shirt Quilts in Episode 189 with Nathan Rothstein
Mar 7, 2016
Disclosure
Fuller: PandaDoc employs 25 devs in Belarus, 40 in SF
“So we have Nikita, two co-founders, CTO, CEO. They started it in Belarus. So that's where our tech team is. There's 25 devs there. And then we have, oh gosh, about 40 people in San Francisco. So sales, marketing, ops, or all here stateside.”
Jared Fuller Mar 7, 2016 ▶ 11:46 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Mar 30, 2016 positive
Assertion Supported
Verne: Phenom moved from Cleveland to SF and joined 500 Startups
“And even if you asked me, you know, four months ago, would I be in San Francisco right now? And we were still in Cleveland. We had just come off our best quarter ever. And I would have told you were crazy. So it's just kind of funny how things work. And you kn…”
Brian Verne Mar 30, 2016 ▶ 21:02 $700k Raised For App That Connects Brands to High School Athletes With Brian Verne of Phantom EP 210
Jun 9, 2016 neutral
Assertion Supported
Adell: Doorman operates exclusively in SF, Chicago, and NYC with one warehouse
“Right now we're only in San Francisco, Chicago, and New York. In each market, we have one primary space.”
Xander Adell Jun 9, 2016 ▶ 6:52 He is Killing That Annoying "We Missed You" Sticky Note the UPS Always Puts on Your Door, $3m Raised, 10 Teammates, EP 271: Zander Adell
Jul 13, 2016
Disclosure
Inspire Beats pays its cold email reps San Francisco market salaries
“It's American and it's market rates for San Francisco.”
Alex Berman Jul 13, 2016 ▶ 14:18 EP 354: $1.3M in Monthly Revenue to Get You Leads with Alex Berman of Inspired Beats
Jul 26, 2016 positive
Assertion Not checkable as stated
Taxi Magic booked 10% of taxi rides in SF, Chicago, and Dallas
“We, you know, I helped start Taxi Magic, and we grew up a very large business in some ways there as well, like we were booking, you know, 10% of all taxi rides in San Francisco, Chicago, Dallas a bunch of other cities, and, you know, we really created that spa…”
George Arison Jul 26, 2016 ▶ 15:00 EP 367: $94M Raised, Car Marketplace, 270 Employees with George Arison of Shift
Aug 7, 2016 positive
Opinion
Lee: SF Tech Talent Is More Open and Stronger at Marketing Than Hong Kong
“Like, we, we've been running the business in Hong Kong for a long time, and, like here, like, I feel like people are more serious, and people are more open to the new ideas, and, like, I can definitely see people here are more strong in marketing and growth, f…”
Kenneth Lee Aug 7, 2016 ▶ 8:04 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Sep 10, 2016 neutral
Assertion Supported
Collin: Front moved its entire team from France to San Francisco
“We moved everyone from France to San Francisco.”
Mathilde Collin Sep 10, 2016 ▶ 7:11 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 23, 2016
Disclosure
Fuentes: Proven spent $9K-$10K monthly on San Francisco office costs
“So it was about 6000 dollars a month in rent, but then associated expenses with that and, you know, little things that started to add up, like coffee and lunches and things like that. It was probably another three, 4000 dollars.”
Pablo Fuentes Sep 23, 2016 ▶ 12:13 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Oct 22, 2016
Disclosure
Camus: Earns roughly $150K as a product leader at Lonely Planet
“Oh, it's like in the six digit figures. So it's a good salary to have a good life in an expensive city like San Francisco. It's not like a managerial salary that is making me rich.”
Ariel Camus Oct 22, 2016 ▶ 10:07 EP 455: Exited in 2013, Now Moving From "Job" To Startup CEO Again. How? with Ariel Camus
Dec 14, 2016
Disclosure
Siftery employs 30 people across San Francisco, Kyiv, and Bangalore
“There's five of us in SF. We do have another 25 team members who are distributed between Kiev and Bangalore, which is our biggest office.”
Jerry Collier Dec 14, 2016 ▶ 4:02 EP 508: Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Golyer
Dec 23, 2016
Assertion Not checkable as stated
HelloSign employs roughly 60 full-time workers in San Francisco
“We have about 60 full time a little more, you know, employees in San Francisco.”
Joseph Walla Dec 23, 2016 ▶ 5:36 EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla
Apr 13, 2017 positive
Assertion Not checkable as stated
Tel Aviv is the second largest tech ecosystem after San Francisco
“I think they started a little lower, but as a lot more tech companies came to Israel, and I think Tel Aviv, you know, is the second largest tech ecosystem in the world after San Francisco, the prices have kind of gone out rapidly.”
Ido Gino Apr 13, 2017 ▶ 4:10 EP 628: RapidAPI w/ 19 YO Founder Raises $3.5M, Helping You Connect to API's Faster with CEO Iddo Gino
Jun 2, 2017
Disclosure
Biggi's previous startup 20Lines raised $1M before expanding to SF
“We started in Italy, and then we raised about a million. We went to San Francisco.”
Alessandro Biggi Jun 2, 2017 ▶ 12:53 678: Creative who needs work? Try Zooppa with $8m Raised and $4m+ In Creative Projects in 2016 with CEO Alessandro Biggi
Jul 1, 2017
Assertion Contradicted
Dream Funded was first SF platform approved for non-accredited investors
“We're fortunate that we're the first platform in Silicon Valley in San Francisco to receive the approval to allow they call it non-accredited investors to invest.”
Manny Fernandez Jul 1, 2017 ▶ 9:35 707: Government Gives Him Power to Let Non-Accredited Investors Invest
Jul 1, 2017
Disclosure
SF Angels Group comprises 32 members focused on San Francisco startups
“I'm a founder of SF Angels Group. We're 32 members. We focus on primarily companies in San Francisco”
Manny Fernandez Jul 1, 2017 ▶ 2:58 707: Government Gives Him Power to Let Non-Accredited Investors Invest
Aug 24, 2017
Disclosure
Dynamic Signal Employs Over 200 People, Mostly in San Francisco
“We have about 200, a little bit over 200 employees, most of them in our San Francisco office.”
Jim Larrison Aug 24, 2017 ▶ 10:31 761: With $63m Raised, 20% of Top 200 Companies Use This To Communicate With Employees
Oct 16, 2017
Assertion Not checkable as stated
Sampat: Built.io employs 192 people in India and 12 in SF
“So we are about 200 people. I have 192 people in India and 12 in San Francisco and one in Boise, Idaho.”
Neha Sampat Oct 16, 2017 ▶ 4:27 814: My Hero: $3m+ In Revenue in SF, She's Resisted Funding While Helping Companies Digitally Transform
Mar 10, 2018 neutral
Assertion Not checkable as stated
Kanumuru: Almost all Vtiger staff are in Bangalore, one in SF
“In so almost all of them in the, in Bangalore, and we have one person in San Francisco.”
Srinivas Kanumuru Mar 10, 2018 ▶ 14:16 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers
Apr 3, 2018
Assertion Not checkable as stated
Customers flying from SF to Michigan prompted Forever Labs' coastal expansion
“We started in Michigan, but then what happened is we had people flying out from San Francisco to Michigan to have the procedure done. And we realized very quickly that we needed to expand and our second market was San Francisco.”
Steven Klausnitzer Apr 3, 2018 ▶ 4:10 983 200 People Have Paid Him $2k To Live Forever
Apr 3, 2018 neutral
Assertion Not checkable as stated
Coastal customers bank stem cells for longevity, Midwest customers for disease treatment
“If we're in Michigan or North Carolina it's a much more pragmatic market. People signing up there are signing up in order to treat perhaps a family disease. They may have a family history of cardiovascular disease. Or osteoarthritis or rheumatoid arthritis, wh…”
Steven Klausnitzer Apr 3, 2018 ▶ 14:23 983 200 People Have Paid Him $2k To Live Forever
Sep 3, 2018
Disclosure
Manny Medina sold Outreach's first 100 customers door-to-door in San Francisco
“I sold the first hundred customers of outreach door to door in the Soma in San Francisco, and I raised my first 400,000 dollars of new capital Walking, you know, walking the streets around Soma and meeting a lot of angels in that area, because that area also h…”
Manny Medina Sep 3, 2018 ▶ 13:39 1136 Outreach.io CEO: "We'll hit $10m/quarter in 2018" with focus on ARPU expansion
Oct 27, 2018
Disclosure
GitLab operates with only a single $5,000-per-month office lease globally
“I'm sitting at our office in San Francisco. It lasts on 5000 dollars a month, and that's the only, like, office space we lease.”
Sid Sijbrandij Oct 27, 2018 ▶ 13:35 1190 The 1 Metric GitLab CEO Follows Thats Driven $10m+ in ARR
Feb 9, 2019 neutral
Assertion Not checkable as stated
Asthana: Postman has 60+ employees across Bangalore and San Francisco
“We are a team of about 60 plus people now distributed across San Francisco and Bangalore. We have about 50 people in Bangalore, the rest being in San Francisco.”
Abhinav Asthana Feb 9, 2019 ▶ 12:03 1295 They Passed $700k in MRR Heling Developers Launch API's Faster
Mar 2, 2019
Disclosure
The Hotels Network reached profitability after raising under $300K
“Less than three, 300 K from the founders ourselves, and then from a small round from NFX in in San Francisco. And then we became profitable on that.”
Juan Rodriguez Mar 2, 2019 ▶ 10:05 1316 3000 Hotels Pay Him $4.3m in ARR to Help With Website Bookings
Mar 6, 2019
Assertion Not checkable as stated
Magdalin: Webflow has around 65 employees and is 60% remote
“We're at around 65... No, we're about 60% remote. So many different states, many different countries. We have about just shy of 20 folks in San Francisco.”
Vlad Magdalin Mar 6, 2019 ▶ 13:57 1320 $14m in ARR on $2.9m Raised Inventing New Visual Way to Code Service 3000 Freelancers
Mar 8, 2019 neutral
Disclosure
HipLead employs 5 people in San Francisco and 12 globally
“So we've got five in SF and another 12 around the world.”
Connor Lee Mar 8, 2019 ▶ 11:49 1322 How to Move from Service Business to Pure SaaS
Jun 1, 2019 neutral
Insight
Bolt: Founders do not need to stay in San Francisco long
“I think you don't have to stay in San Francisco quite as long as you did.”
Nate Bolt Jun 1, 2019 ▶ 16:17 1407 Ex Facebook Now Happily Bootstrapping in UX Research Tool Space Past $125k in MRR
Jun 7, 2019
Assertion Not checkable as stated
Flowhub has roughly 40 employees across Denver, SF, and LA
“We're about 40. Nathan Latka: 40 people all based there in Denver? Nathan Latka: No. Kyle Sherman: So we have an office in San Francisco and Los Angeles. and then our headquarters is in Denver.”
Kyle Sherman Jun 7, 2019 ▶ 11:27 1413 With $4m in ARR, This Cannabis POS System Is Market Leader Growing 3x YoY
Jun 26, 2019
Insight
Master lease in expensive coastal markets; buy properties in cheaper regions
“In the very expensive markets, you know, like a New York, San Francisco sort of markets, you know, leasing, and there's a lot of money to be made leasing. But you know, in those cheaper markets let's call them like, you know, Nashville places in the South, you…”
Scott Shatford Jun 26, 2019 ▶ 5:53 1432 $100M/Day In AirBnB Bookings, He Makes $375k/mo Selling The Data
Nov 20, 2019 bullish
Prediction Not checkable as stated
Growth Marketing Conf Projects 1,700 Attendees for December 2019 Event
“We're projecting about 1700 throughout two days of date.”
Vasil Azarov Nov 20, 2019 ▶ 7:02 1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues
Jan 21, 2020 positive
Insight
Seehafer: SF cost of living favors building quasi-remote teams
“It's just that the cost of living situation has sort of made it advantageous to really try to make a quasi remote organization from the ground up.”
Jared Seehafer Jan 21, 2020 ▶ 8:23 1641 How He Helps Medical Devices Get To Market Faster, 0-$1m in ARR in 12 Months
Apr 3, 2020 neutral
Disclosure
Connor Lee: GoPersonas employs 20 people globally
“So we have eight employees in SF and we have 12 other remote employees kind of all over the world.”
Connor Lee Apr 3, 2020 ▶ 17:12 1714 Do This Today: How Much You Get $349b PPP Stimulus for SaaS Founders
Jul 20, 2020
Disclosure
Agrawal: Rocket charges 20% to 30% placement fees per hire
“Our typical percentage fee is anywhere from 20 to 30% of first year base salaries, so they're getting anywhere from three to four hires, a little bit lower if they're in the Bay Area or New York City and the comp is higher a little bit more if, you know, we ha…”
Abhinav Agrawal Jul 20, 2020 ▶ 4:04 GetRocket Has $1.6m In Bank, $5m 2019 Revenues, 100 Customers They Recruit For
Aug 19, 2020
Disclosure
Schroeder: Startups.com conducted diligence on 40 companies and acquired six
“And we looked at, I mean, I probably talked to hundreds of founders, but we looked at, ah, 40 companies closely. In other words, we did our diligence on 40 companies, and we ended up acquiring six.”
Will Schroeder Aug 19, 2020 ▶ 53:53 How Wil Schroter Made Money at 22 years Old to Eventually Launch Startups.com
May 29, 2022
Assertion Not checkable as stated
Sudshare operates in 400 markets, avoiding Manhattan and San Francisco
“We're in 400 markets nationwide. We're pretty much everywhere except for farmland, Manhattan, and San Francisco.”
Mort Fertel May 29, 2022 ▶ 5:46 15 year old launches unique app, breaks $1m revenue, raises $10m
Jul 14, 2022
Insight
Nathan Latka: Freelance developer hiring should target the highest price tier
“That is the mistake most people make is they give the project out and they go and try and find someone in the middle or the bottom price point, just hire the most expensive, but it's still way cheaper than a 300,000 dollars San Francisco engineer.”
Nathan Latka Jul 14, 2022 ▶ 5:18 Flip Your SaaS Playbook: PE firm Acquires $1m ARR MightlySignal for .5-1.5x, Sold 24 months later for $4.5m.
Sep 19, 2022 negative
Opinion
Harris: Benchmarking remote global pay to San Francisco rates is anti-competitive
“I think it is anti-competitive, frankly, to say to people in Romania and Morocco and South Africa, you have to compete with people working on the west coast who need to pay a whole lot of stuff in, in terms of rent the one bit of leverage you have, which is yo…”
Bridget Harris Sep 19, 2022 ▶ 13:17 How Bootstrapped YouCanBookMe Hit $5m using team profit sharing as internal motivation
Feb 16, 2023
Disclosure
VizyPay Targets Rural Mom-and-Pop Shops Over Major Metro Areas
“We don't focus on big towns like Chicago, San Francisco, Dallas, all these other areas. We focus on mom, pa shops in rural America.”
Austin McNair Feb 16, 2023 ▶ 2:09 Bootstrapped to $18m by door knocking while competing with Toast, Square, and other fintechs
Oct 10, 2023
What-if
Volpini: WordLift would command $35M in SF versus €20M in Rome
“You know, in Europe, the evaluation are slightly lower. If we would be in San Francisco, that would be maybe a 35, but we are in Rome.”
Andrea Volpini Oct 10, 2023 ▶ 13:35 AI Tool Profited $70k Last Month on $195k of Revenue. Plans to hit $3m ARR By December then Raise $5m.
Oct 16, 2023
Disclosure
Chaser operates with two contract developers and two unpaid co-founders
“Four. Myself, my co-founder who are not paid we're roughing it out, and I just moved to San Francisco, so that is tough to be living here without a salary. And then we have two developers. Yeah. They're on contracts, but they're working full-time hours.”
Josh Martel Oct 16, 2023 ▶ 9:54 How Chaser hit $294K revenue and 3 person team in 2023
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