Assertion Not checkable as stated
Lee: Sona has experienced zero churn in two months of beta
“Yeah, so with Sona, I mean, we have, we've had zero churn.”
Insight
Running an agency provides invaluable insights for building SaaS products
“I really like hip lead just Continuing to run it is because it just, it gives us a great amount of insight into what a lot of different companies are doing and their problems, and that's hard to, that's really hard. Well, you can't put price on it. It's very e…”
Assertion Not checkable as stated
Connor Lee claims HipLead has been profitable since day one
“We've been profitable since day one.”
Insight
Connor Lee: Revenue-based financing generally requires profitability and $1M ARR
“Usually these types of loans are only available to companies that have, you know, profitable, functional businesses doing, you know, over a million in ARR. I think that's their model.”
Assertion Not checkable as stated
Connor Lee: GoPersonas generates $130K app MRR and $180K enterprise MRR
“We have so we're doing roughly a 130 K in the app on MRR and about a 180 K in our enterprise.”
Assertion Not checkable as stated
Connor Lee: Six enterprise SaaS clients pay GoPersonas $180K monthly total
“We have, and we have about six pretty large SAS clients that, that are paying us a 180 K a month in total.”
Disclosure
Connor Lee: GoPersonas repaid $225,000 on a $150,000 Lighter Capital loan
“So we use letter capital. Yeah, we were, we haven't our loan was 150 K in actual loan and we had a 50% interest paid over, over three years. So we paid 225 K 70, 70,000, you know, in in, in, in fees and whatnot.”
Assertion Not checkable as stated
Connor Lee: GoPersonas sees 0% enterprise churn and 12-15% self-serve churn
“We haven't had any churn on our enterprise whatsoever. So zero percent there, but on our, yeah, we're at 12, 15% churn on, on the self-serve go percentage.”
Assertion Not checkable as stated
Connor Lee: GoPersonas operates at approximately 95% net revenue retention
“It's about five percent churn overall.”
Disclosure
Connor Lee: GoPersonas is currently operating as a profitable business
“We're profitable.”
Disclosure
HipLead generates $150,000 in monthly recurring revenue
“No, a 150 in MRR currently.”
Disclosure
Sona has reached $28,000 in monthly recurring revenue
“So we built a product called Sona and it's go Sona.com and we're doing about a hundred and I'm sorry, but 28,000 in, in MRR already with Sona.”
Disclosure
HipLead's agency revenue funds development of new SaaS products
“Yeah, I mean, we might in the future. That's definitely a possibility, but you know, as a, you know, as a bootstrap company Hipplead's, Hipplead's revenue is, is, is growing, is paying for development and all of that on the other products.”
Disclosure
HipLead charges $2K-$4K monthly on average; its largest client pays $20K
“And we charge companies between you know, between two and 4000 dollars a month on average. I think our biggest client is around 20,000 dollars a month.”
Assertion Not checkable as stated
HipLead serves 30 active customers as of late 2016
“We have 30 customers right now.”
Assertion Not checkable as stated
HipLead generates over $120K in monthly recurring revenue as of late 2016
“Yeah, at least we're doing you know, more than double that.”
Disclosure
HipLead used revenue-based financing from Lighter Capital instead of raising equity
“No, it was actually it was actually a loan from lighter capital. Oh, it's sort of like a bank loan. But that it's invoice or revenue financing basically.”
Disclosure
HipLead raised over $200K in debt financing to make key hires
“It was a little over 200,000 dollars. Okay. It wasn't much. It was just to make a few key hires.”
Assertion Not checkable as stated
HipLead's customer acquisition cost is approximately $500
“You know, for us probably close to 500.”
Assertion Not checkable as stated
HipLead's customer lifetime value reached $16,000 by late 2016
“We're right now at 16,000 dollars.”
Disclosure
HipLead reached just under $1M in annual revenue in 2015
“Yeah, it was just under a million.”
Assertion Not checkable as stated
Connor Lee: GoPersonas serves roughly 110 customers on its software tool
“We have about on the hip lead at, well, on the personas actual tool, we have roughly a hundred, a 110.”
Disclosure
Connor Lee: GoPersonas has no outside equity on its balance sheet
“There's no actual, like, you know, true equity on on our books.”
Disclosure
Connor Lee: GoPersonas employs 20 people globally
“So we have eight employees in SF and we have 12 other remote employees kind of all over the world.”
