Website

“This concept of websites is going to disappear very quickly before we know it.”

“So the shift is websites become resource layers. Content becomes indexes. Expertise becomes scalable. Data becomes metered and tools become agent accessible.”

“If you're a scammer bank, your bank's going to be the most beautiful bank in town. And if you're a scammer VC, wow. Are you going to have a nice website?”

“I think there is an inevitability to companies interacting with their customers via really sophisticated agents that capture all that they know and all they can do on behalf of their customers and get the job done on their behalf that handle the complexity as …”

“I think one part of it is it's your manifesto, whether you explicitly call it that or not, because you're demonstrating who you are, what you are doing, and why you do it.”

“I think we skip ahead a couple of years and the number one user of websites are going to be people's agents.”

“Agents or clause are like the new website, right? And in the late nineties, you had to figure out how to make a website for yourself. Right. And so a lot of people figured out How to build a website that was about identity or about content. Some people built t…”

“And APIs. They hate using websites. Yes. They only, like, they want to use APIs. They want to write code.”

“And I think that the website ends up being more relevant than ever for a number of reasons. One being, It's where the answer engines are finding their information. You know, they're crawling the web and using either old data or modern data or more relevant dat…”

“We needed to move beyond this paradigm of like, great, you vibe code a website and it exists out there. But like, is that the best interface for you to be using a product you want to use daily and storing personal information on and having your own records and…”

“I think it, to me, even the way I see the world going is, I actually think websites become less Relevant. Clicking around a website doesn't become that primary interaction that an AI has with that, the underlying information.”

“In the natural end state, it is more unified for the exact reason you listed, which is people want a unified brand out there, and the brand's very important to them, and for some businesses it's more important than others, but eventually this is like, this bec…”

“Our general advice to websites is the way you optimize for generative AI is actually the same you would generative AI in search is similar to how you would optimize for search overall what's particularly helpful in generative AI is is deeper content because in…”

“And like, I think like the website should be kind of like this, almost like this pyramid of like you start with, this is what it is. And then it's like, it's very like, as simple as possible. And then you keep going down. It's like expands on like, okay, well,…”

“Like, websites are gonna talk back to you. Apps are gonna talk back to you. You're gonna have digital avatars that are gonna talk back to you. And this is, like, for better and for worse.”

“About 90% of our sales are through our website.”

“So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there. So you yourself can figure out what you do and just have like a home for your stuff”

“You actually can't reach the funnels From the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs, and they're actually living in their own separate worlds and like project teams, con…”

“Unless you have unbelievably good SEO and you're spending, you know, good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily.”

“We didn't have a nice website for like the first 12 years of the company. This website only are 14 years of the company. This website only launched Last week, and we only did it as a branding exercise.”

“A website will on average convert, you know, one to three percent of people. To buy something, or book a call, or something like that. That means that, roughly, 98% of people who come to your website don't do the thing that you want them to do.”

“Website dumps it all in one go. A funnel lays it out step by step. That's really the difference. It's all separate steps that you actually can't see.”

“The distinction is in one sentence, a website is a business card just saying, here's all the stuff we do. A funnel is a step-by-step process to bring someone from being a stranger to a customer.”

“My default is The website is about the top of the funnel, is about establishing the initial customer relationship. So you want to yoke towards that free customer acquisition, and that's kind of the primary thing. Now any website does multiple things, but that'…”

“Till about 1617 80% of our business used to come from our website. 20% used to come from apps. And within a year, it went to exactly the reverse.”

“And of course, in a manufacturing environment, like, you need to be more planful. You can't just, like, test and learn things on the fly. On a website, you can do that stuff.”

“If you get all the information from listing, let's say that you are going to go to a restaurant, you don't go to the website anymore. You just go to the listings. So the listings are becoming the new version of the website.”

“I tend to not buy websites from other internet marketers because they're already Did all the things that I probably would do for it. So it's not really room for growth.”

“I would argue, And we can look at data that that's probably one of the most important parts of a website, because there are websites that are just atrociously ugly that have amazing copy and convert really, really well. And on the flip side, there are gorgeous…”

“But we're actually seeing about 50% of our new customers come through our website.”

“You can create real growth out of just three channels in B to B. You've got your website, LinkedIn and email. You tie those together, understand the customer journey. You've got the whole model of what you need in order to grow your business.”

“So if your company is building a normal website or a mobile app, you probably have mostly market risk, which is to say you have a new idea. It's not totally clear if people are going to want this thing that you're making, but you probably don't have much techn…”

“Many times they convert way worse than the ugliest websites you've ever seen.”

“If you look at the top hundred mobile apps, And you look at what the top hundred websites were before the iPhone came out, it's not a very different list, right?”

“Like, the potential of bots and of messenger is still by far 90%, 95% of it is untapped. We think that messenger is gonna become the central hub of communication between businesses and customers, and in a few years, three, five, seven years, it's gonna capture…”

“It's better and far better to go to a broker. I'm a list broker and the list broker is going to get you better pricing. You would think the middleman would, Somehow increase prices. No, they're, they get you a much better price.”