website

“The distinction is in one sentence, a website is a business card just saying, here's all the stuff we do. A funnel is a step-by-step process to bring someone from being a stranger to a customer.”

“Website dumps it all in one go. A funnel lays it out step by step. That's really the difference. It's all separate steps that you actually can't see.”

“So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there. So you yourself can figure out what you do and just have like a home for your stuff”

“Unless you have unbelievably good SEO and you're spending, you know, good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily.”

“We didn't have a nice website for like the first 12 years of the company. This website only are 14 years of the company. This website only launched Last week, and we only did it as a branding exercise.”

“A website will on average convert, you know, one to three percent of people. To buy something, or book a call, or something like that. That means that, roughly, 98% of people who come to your website don't do the thing that you want them to do.”

“You actually can't reach the funnels From the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs, and they're actually living in their own separate worlds and like project teams, con…”

“Like, websites are gonna talk back to you. Apps are gonna talk back to you. You're gonna have digital avatars that are gonna talk back to you. And this is, like, for better and for worse.”

“So the shift is websites become resource layers. Content becomes indexes. Expertise becomes scalable. Data becomes metered and tools become agent accessible.”