Assertion certainty 4/5 debate potential 1/5

Half of Living Security's new customers convert directly via the website

Ashley Rose · LivingSecurity.com: Guess What Multiple They're Raising $5m Series A At · May 31, 2020 · at 14:31

Ashley Rose, CEO of Living Security, discusses acquisition channels and inbound conversion for the company's cybersecurity training platform.

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“But we're actually seeing about 50% of our new customers come through our website.”

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More from Ashley Rose

Prediction Not checkable as stated
Rose: Living Security will exceed $1M monthly revenue in 12 months
“In the next 12 months, yes.”
Ashley Rose Jun 1, 2021 ▶ 8:55 LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders
Disclosure
Rose: Living Security assigns expansion quotas to four Customer Success Managers
“We've got five account executives. We've got six BDRs and then our CSM team also carries a quota from an, from a growth and install based upsell perspective. And we've got four CSMs that carry quotas right now.”
Ashley Rose Jun 1, 2021 ▶ 15:14 LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders
Assertion Not checkable as stated
Living Security boasts 1% gross churn and 312% net revenue expansion
“Right, so one percent revenue churn, gross revenue churn, and then over another, I think it was 312% in growth.”
Ashley Rose May 31, 2020 ▶ 9:45 LivingSecurity.com: Guess What Multiple They're Raising $5m Series A At
Prediction Not checkable as stated
Living Security expects a Series A to reach cash flow positive
“We think between five and eight million, we can take that in the door and we can actually get to cash flow positive.”
Ashley Rose May 31, 2020 ▶ 12:05 LivingSecurity.com: Guess What Multiple They're Raising $5m Series A At
Disclosure
Living Security targets greater than a 10x revenue multiple for Series A
“We're looking at higher than a 10 X multiple.”
Ashley Rose May 31, 2020 ▶ 12:41 LivingSecurity.com: Guess What Multiple They're Raising $5m Series A At
Assertion Supported
Rose: Living Security closed a $14M Series B in March 2021
“We closed our fourteen million dollar series B in March of this year.”
Ashley Rose Jun 1, 2021 ▶ 5:45 LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders
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