Newsletter

“I think the lowest barrier to entry with crockbot to start a business is probably newsletter and then directory. I think that stack goes together really nice.”

“You can go and like buy a 10,000 subscriber newsletter for five to 20,000 dollars. You inherit that trust from day one, you plug in your product immediately, and then you can repeat that across niches.”

“When I walk around the Bay Area in particular, people often recognize me, which is extremely weird, and started with the podcast once, like, interestingly, I had the newsletter for four years. ... Once I started the podcast, people just, yeah, it just, it was,…”

“And, you know, of course you can have a link that says subscribe to my newsletter, but that just doesn't work anymore. Subscribe. I guess that's the insight, you know, subscribe saying like, Hey, subscribe to my newsletter. Like people have hit fatigue. In ter…”

“I just find the ROI on my time is so not worth doing a talk, doing a fireside thing, doing another podcast. It's just like, if I can spend more time on this newsletter and the podcast, the leverage is so much higher than just doing a talk because that takes so…”

“I just had a post about reaching a million subscribers, a newsletter”

“The value of a subscriber is significantly less than it was when we started because there are so many newsletters out there.”

“Newsletter drops on my newsletter, which has got 300,000 subs and a 50% open rate”

“The way to get news, you know, one of the ways that I've noticed has been really helpful to get newsletters subscribers is to say, okay, how can you package up value? And that's related to a piece of, you know, a tweet, an Instagram post, whatever, and give th…”

“So like a lot of people will sell their subscribers from anywhere from like two to four dollars per subscriber. They have strong engagement where we just sold it.”

“Pre CTAs and post CTAs are just, you know, some of the best ways to get people to, from your social audience, X, Instagram, TikTok, and get them on your newsletter.”

“But there's a lack of newsletters dedicated to ad creative for media companies, SAS, info products, lead gen, and many other industries.”

“The big idea is today's newsletters are texts, and in 2025, they are going to be more and more visual.”

“This type of newsletter is trickier to monetize because there's no clear niche, but it's a great way to grow a broad audience fast.”

“It's much harder to grow a newsletter now than it was five years ago. I'd probably start with YouTube actually. I think, and funnel people into, from YouTube into a newsletter that feels like the right move.”

“So the good news about newsletters is people know what a subscriber is worth, and people who buy newsletters know what a subscriber is worth, so you can sell it relatively quickly. It's almost like real estate, right? Like, of course, you can sell real estate …”

“YouTube is like an interruption-based platform. Like, I have to interrupt your experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based.”

“This adds, you know, at least five to 10,000 subs to my newsletter from these things.”

“If you have a 100,000 subs, especially B to B, at the worst case, it's worth, call it a dollar. At the best case, it's worth 10 dollars. If it's worth 10 dollars, that's a million dollar asset that you're sitting on. There's your real estate. If it's worth a d…”

“People don't subscribe to newsletters that summarize points. They want the voice. They want the perspective.”

“Like if you could get email subs for under a dollar a piece, like, so say it's a 20,000 person newsletter and like, it's an active newsletter. Like we'll say it's like open rates are averaging, we'll say 50 plus percent. And you know, CTRs are in the range of,…”

“So I think there will be Increasing opportunities over the next six to nine months to look at other newsletters that are in your space and in your category that have kind of fizzled out, but have, you know, a couple thousand subscribers to them and to reach ou…”

“And I think the ultimate winner of this whole gold rush for newsletters is going to be, when we look back on it, will have been the largest creators in the space who are buying tons of newsletter, newsletter subs, and have become like the king of their categor…”

“I think there's no more alpha in the newsletter game. Everyone talks about everything.”

“What's going to happen is what happened after the printing press was invented, which is elites and people who care about the real world are going to retreat to expensive private newsletters that are great businesses, right? And smaller. And the vast majority o…”

“I tell people if you just want to like write something that is going to help advance your career, you should really focus on writing like two or three really good things and spend a ton of time drafting, revising, getting feedback. You just focus on making lik…”

“The ultimate test to is your newsletter engaged or not is how many people are sending you a reply back?”

“We've often used the newsletter itself to sort of split test the value proposition because we know Within a matter of hours, which one resonates better? Whereas if that was a web split test and we threw that on the landing page, it could take weeks or months t…”

“In times when trust gets eroded in the public, you know, places for news, that the elites all retreat to very expensive newsletters.”

“The issue with podcasts is they're highly inefficient. Like, if you think about all of the ways to consume content from newsletters to social posts to books to podcasts, I would actually say podcasts are similar to books in the regard that they're really ineff…”

“And I think, looking back, I feel like if I would have done things differently, I would have definitely put a lot more emphasis on building a newsletter in like starting in 2016, as opposed to starting in 2020.”

“I think I probably have more, more social media followers than both of them, but they sell more books than I do, and I think it's because of the way that they have set up their being more newsletter focused and having just fantastic content”

“I think starting a newsletter is really popular right now. Most people don't realize it is a treadmill. It is very challenging to create new content, just like this podcast. It's hard. This is a hard job. I like it because I think I'm good at it, or I'm decent…”

“It's so hard to grow a newsletter organically right now because there's so many people with newsletters. So basically what's happening is When people are like, if you like this tweet, you'll like this newsletter. It's like people become blind to it.”

“Like if you don't, if you want an actual connection and you want an actual audience, if you don't actually have that email address and have that privilege of getting into someone's inbox, you probably have an unstable business if that platform ever disappears.”

“My first way of getting proper customers was definitely through that newsletter.”

“The listener is with you for an hour every week, maybe more than that. And so it's very different than reading a newsletter for five minutes or stumbling upon a blog post randomly online and spending a couple of minutes where you don't even know who wrote it. …”

“What Red Ventures did with websites someone can do with newsletters is just something really neat.”

“The best or one of the best ways to grow a newsletter is to promote yourself in other newsletters. We saw that our cross promotion had our highest quality subscribers. So we'd run ads in other newsletters and those subscribers Would click more, they'd read mor…”

“It's hard because it's hard to convert people from newsletter to podcasts versus to your point, it's very easy to move people around from podcast to podcast.”

“The third is the curation of links, the marketing email, the, you know, the Greg's Corner, here's five interesting, interesting things I found today. I think that is a great bang for your buck, because if you can curate well, curation is valuable, right? And s…”

“I was not wildly passionate about writing a newsletter in the early days, but I got passionate because it felt like there was momentum, and I got passionate because people felt like they were getting value, and that's what ultimately gave me kind of, you know,…”

“The problem is people don't share podcasts, right? You listen to a podcast, you go to the next podcast, you do X, Y, Z. Whereas if you're reading something, it's super easy to tweet it or to forward the email.”

“What we found at Elastic was the simpler looking newsletters that were actually not super polished looking, that were shorter, did much better in terms of clicks and engagement.”

“Now to say that it kills newsletters is equally simplistic because clearly if you're selling your subscription and people are paying 10 dollars a month, then the open rate means is less important because the open rate will be 80 or 90% anyway. And if you're op…”

“The way to differentiate yourself, if you don't have three million readers, you won't be able to create a general business newsletter. You'll have to create A newsletter that is on bankruptcy you know, law or something really niche, and you'll have to figure o…”

“Podcasting, and even, I probably say newsletters, it's one of the last ways to get direct free speech from someone's mind out into the world, and people will say things in a podcast that they couldn't Print or they can do something in a newsletter they couldn'…”

“I think the answer is it won't replace the social network aspect of it. The thing that Facebook and the social networks are great at is having the relationship between you and like the people, you know, in real life... The part of it that should absolutely be …”

“If you get to a place where you have a newsletter that people are regularly reading, like if they're just regularly opening it chances are you'll be able to charge for it if you want to at some level, because it's actually harder to make something that's good …”

“I think for me in particular, the conversion is better than any other channel that I've seen. So if you compare it to like my newsletter, whereby I will have, say, a I think currently it's about a 36% open rate. My Snapchat is currently a 64% open rate”