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Gill: Podcasting and newsletters are the last channels for free speech

Jonathan Gill · Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator · May 15, 2019 · at 17:27

Jonathan Gill, CEO of podcast analytics platform Backtracks, discusses platform centralization and creator censorship with host Craig Cannon.

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“Podcasting, and even, I probably say newsletters, it's one of the last ways to get direct free speech from someone's mind out into the world, and people will say things in a podcast that they couldn't Print or they can do something in a newsletter they couldn't do in a certain publication”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jonathan Gill

Opinion
Gill: The podcast ecosystem is not ready for subscription content
“From our view, the podcast ecosystem at large is not really ready for subscription content”
Jonathan Gill May 15, 2019 ▶ 0:39 Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Disclosure
Gill: Publishers avoid Backtracks because it filters out fraud
“We have people not use us because we detect fraud, we remove things like that”
Jonathan Gill May 15, 2019 ▶ 4:43 Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Assertion Supported
Gill: Chinese professors quit to make millions podcasting
“There's been, ah, basically professors that have quit their teaching positions to be full-time podcasters because they quite literally make millions of dollars podcasting.”
Jonathan Gill May 15, 2019 ▶ 29:36 Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Prediction Not checkable as stated
Gill: Future professors will monetize like branded sports stars
“Imagine professors as the sports stars of the future where, oh yeah, what are you wearing? What are you sponsored by? But that sort of means of monetization and where, where it's going for educational content. We think that that personal brand will become more…”
Jonathan Gill May 15, 2019 ▶ 30:14 Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Assertion Supported
Gill: China's paid audio market exceeds the US market
“The ecosystem for podcasting and paid for content in China is much greater than even the U.S. Market.”
Jonathan Gill May 15, 2019 ▶ 1:57 Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Insight
Gill: Metric-driven podcast production risks losing the medium's magic
“Metric driven content production that's very professionally done sometimes loses the magic of podcasting.”
Jonathan Gill May 15, 2019 ▶ 18:57 Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
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