newsletter
also referred to as: newsletters
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jun 21, 2021 by Benedict Evans · across every show →
Everything said about newsletter, oldest first
Jun 21, 2021 neutral
Evans: Open rate metrics matter far less for paid subscription newsletters
“Now to say that it kills newsletters is equally simplistic because clearly if you're selling your subscription and people are paying 10 dollars a month, then the open rate means is less important because the open rate will be 80 or 90% anyway. And if you're op…”
Apr 24, 2023 negative
Cowanbran: Creator businesses lacking direct email access are unstable
“Like if you don't, if you want an actual connection and you want an actual audience, if you don't actually have that email address and have that privilege of getting into someone's inbox, you probably have an unstable business if that platform ever disappears.”