Rief: Cross-promoting in other newsletters yields highest-quality subscriber growth
Austin Rief · Why Every Creator Should Have a Newsletter with Austin Rief · Dec 15, 2022 · at 5:01
Morning Brew CEO Austin Rief explains audience acquisition dynamics and subscriber retention strategies for newsletter operators.
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“The best or one of the best ways to grow a newsletter is to promote yourself in other newsletters. We saw that our cross promotion had our highest quality subscribers. So we'd run ads in other newsletters and those subscribers Would click more, they'd read more, they'd read for longer.”
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