Morning Brew

“If you have the right 300 subscribers, people will pay to get in front of them.”

“I think that was the best decision we made, which is, was to replace ourselves. We realized we could speak in the tone. We can converse in the tone. We could write a couple of sentences in the tone, but day in, day out, we couldn't write that tone across a ful…”

“I said, no, I think it's really tough to charge people unless you have a serious level of expertise or you're going very niche. Or your, the New York Times, the Washington Post, you have a hundred or 200 year old brands. I said, but I would charge people for c…”

“I think the second thing is it only makes great copywriting more important. It makes great, great copywriting super unique. And I think it's going to make the best copywriters worth so much more because when there's more content out there and there's more cont…”

“We have four and a half million subscribers to our daily, and I don't think anyone will get there.”

“Yeah, so we weren't friends until we sold our businesses, right?”

“And of course I say this and there will be, but I don't think there will be many more multimillion person reader general News, general business news, email newsletters that, you know, are standalone companies, whether they're bootstrapped or VC backed. I just,…”

“The best or one of the best ways to grow a newsletter is to promote yourself in other newsletters. We saw that our cross promotion had our highest quality subscribers. So we'd run ads in other newsletters and those subscribers Would click more, they'd read mor…”

“And we, you know, and again, it's all relative to a seventy million dollar ad business. So if you sell half a million dollars of swag a year and that's your cap, the question's like, well, you know, it's nice, but it's not going to move the needle.”

“For us, short form is important, but it's hard to monetize. And so you have to do short form in a really inexpensive way. And so either you need to take long form. And make it in short form, right? So take a podcast, clip this up, and put it all over TikTok. T…”

“I don't think there's like the go-to daily sports newsletter that And I think to have a head start with Sports Illustrated's list, whether or not I would even have to use the brand, like, it's actually kind of irrelevant to me. Like, if I could just get the li…”

“Morning brew, for example, is, I think they make like a hundred million dollars a year or something like that.”

“I built the referral program back at morning brew that worked extremely well. It led to over a million subscribers from morning brew today.”