Rief: Morning Brew is a $70 million advertising business
Austin Rief · Why Every Creator Should Have a Newsletter with Austin Rief · Dec 15, 2022 · at 36:45
Austin Rief, CEO and co-founder of Morning Brew, discusses revenue diversification and why selling merchandise failed to move the needle compared to advertising revenue.
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“And we, you know, and again, it's all relative to a seventy million dollar ad business. So if you sell half a million dollars of swag a year and that's your cap, the question's like, well, you know, it's nice, but it's not going to move the needle.”
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