Infrastructure

topic on 23 shows · 96 statements across 87 episodes

the Y Combinator Startup Podcast More or Less Another Podcast American Optimist the Knowledge Project Lenny's Podcast the Neon Show No Priors the Official SaaStr Podcast the Startup Ideas Podcast WTF is with Nikhil Kamath Invest Like the Best A Product Market Fit Show Sourcery Capital Allocators Catalyst Top Founders the MAD Podcast the a16z Podcast Big Technology All-In TBPN 20VC

The latest 60 statements about Infrastructure, every show

a16z Insight
Raghuram: AI bottlenecks have shifted from models to physical infrastructure
“What we have seen over the last three years is the steady increase of the capabilities of the models. Where the model is no longer the bottleneck. And in fact, using AI, these models are getting better faster and faster and faster. Now the bottleneck is all wh…”
Raghu Raghuram Aug 28, 2026 ▶ 2:21 Why Top Founders Are Racing Into AI Infrastructure
SOURCERY Assertion Supported
Arora: AI Models Can Daisy-Chain Vulnerabilities to Attack Infrastructure
“You've seen that it can find cyber vulnerabilities. It can daisy chain vulnerabilities, attack infrastructure. So it's clear these models are going to be extremely powerful. They already are.”
Nikesh Arora Aug 17, 2026 ▶ 5:28 Nikesh Arora: $300B, 40 Acquisitions, Still Paranoid
SAASTR Disclosure
Bialecki: Klaviyo built strict agent sandboxes to protect internal infrastructure
“One of the things we've done inside of Klaviyo is we've architect our agent environment so that it has very tight access to various like tools and controls in terms of what it's allowed to build on our infrastructure and then good sandboxing staging environmen…”
Andrew Bialecki Aug 14, 2026 ▶ 9:41 Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business
STARTUP IDEAS Prediction Not checkable as stated
Greg Isenberg: AI Agents Will Use the Internet Like Software Uses Infrastructure
“The bigger idea is that agents are going to use the internet in a way software uses infrastructure. So they'll request things, they'll call tools, they'll compare products, they'll retrieve data.”
Greg Isenberg Aug 10, 2026 ▶ 2:36 Cloudflare will make 1000+ AI millionaires
Hochfelder: Real estate requires active asset transformation over passive holding
“For the assets we own, it's not just buy and hold, it's buy and change. You can transform these assets. That's one of the things that's less understood about both real estate and infrastructure is how active those assets are. It's not Just that durable cash fl…”
Lauren Hochfelder Jul 30, 2026 ▶ 6:30 Building Durable Real Estate Portfolios at Morgan Stanley – Lauren Hochfelder (EP.514)
Hochfelder: Data centers are likely the biggest AI real estate beneficiary
“When AI comes up with anyone in real estate or infrastructure, it's immediately just data centers. There's no question that that is probably the single biggest beneficiary of the AI trend.”
Lauren Hochfelder Jul 30, 2026 ▶ 22:24 Building Durable Real Estate Portfolios at Morgan Stanley – Lauren Hochfelder (EP.514)
Hochfelder: Non-data center AI real estate plays offer better risk-adjusted returns
“There are also a lot of other ways to play AI in real estate and infrastructure that get less attention, and that therefore have Better risk-adjusted return because you have a better basis on entry.”
Lauren Hochfelder Jul 30, 2026 ▶ 22:35 Building Durable Real Estate Portfolios at Morgan Stanley – Lauren Hochfelder (EP.514)
CAPITAL ALLOCATORS Assertion Not checkable as stated
Hochfelder: Investors cannot make a 15% return on toll roads anymore
“Because of that, you're not going to make a 15% return on a toll road anymore.”
Lauren Hochfelder Jul 30, 2026 ▶ 24:45 Building Durable Real Estate Portfolios at Morgan Stanley – Lauren Hochfelder (EP.514)
AI agents make standardized infrastructure and paved paths essential for guardrails
“In a world of AI with agents operating across multiple systems, wanting source of truth data, the importance of having preferred paved paths that get the most of the benefits and produce some guardrails so we can make sure we're doing good work, common infrast…”
Elizabeth Stone Jul 19, 2026 ▶ 14:30 Why Netflix is betting on systems thinkers—not specialists—in the AI era | Elizabeth Stone (CPTO)
Helberg: US is executing global deals in energy, minerals, and infrastructure
“And that's why we're doing deals around the world on energy, on minerals, and on infrastructure, and it's incredibly exciting about the progress we've made.”
Jacob Helberg May 19, 2026 ▶ 2:31 Trump’s Plan for AI Dominance · Joe Lonsdale
20VC Insight
Tobi Lütke: Private businesses are bad at building public infrastructure
“Infrastructure is like one of those things that businesses are really bad at making, and it sucks that we committing businesses to have to build infrastructure of this thing because it just doesn't actually fit into the timescales. Like even the long-term focu…”
Tobi Lütke May 4, 2026 ▶ 49:50 Shopify CEO on How AI is a Scapegoat for Mass Layoffs & Trump Derangement Syndrome in Canada · 20VC with Harry Stebbings
Sam Lessin calls frontier AI a commodity business trading at software multiples
“The infrastructure is worth not zero. It is infrastructure like you're on something in it. Right. But like it is it's a commodity business. Right. And it's a great one. I really enjoy it, but it's definitely like commodity business with tech multiples.”
Sam Lessin May 1, 2026 ▶ 23:36 Elon Musk vs OpenAI Trial, Google Cloud Surge, Meta’s Blocked Acquisition, Anthropic Winning · More or Less Podcast
Nolan: Physical infrastructure and permitting lag behind labor responsiveness
“I think labor responds. It probably takes a few years, but it's faster than building infrastructure. And so infrastructure is probably the bottleneck and then Is it just energy? Probably not just energy, probably permitting can take a while.”
Scott Nolan Apr 14, 2026 ▶ 43:01 From SpaceX to Founders Fund to Solving America's Nuclear Fuel Problem · Invest Like The Best
Teskey: Brookfield's top deal-breakers are counterparty and construction risk
“Of deals that we choose to pursue, but then, you know, in diligence or in structuring decide to walk away, there's two reasons that Are most common. One, we don't like the revenue construct or the corporate credit counterparty that backstops that revenue const…”
Connor Teskey Mar 17, 2026 ▶ 21:35 Beating the Market: Connor Teskey, CEO Brookfield Asset Management
Jha: Matching build and deploy infrastructure reduces agent deployment errors
“If you give your agents the same in front during the build time and the same in front during the deploy time, Then the sort of like during this like deployment phase, you don't encounter those many problems.”
Madhav Jha Mar 16, 2026 ▶ 10:12 AI Is Unlocking Millions Of New Builders · Y Combinator
Roy: Running AI models locally undermines centralized data center capex narratives
“Small models are gonna run locally on device. And that's actually gonna be how infrastructure gets built out. That throws such a wrench into any of these stories that we've been talking about for the last 30 minutes, like that completely destroys those stories…”
Ranjan Roy Mar 9, 2026 ▶ 22:28 AI Revenue Explodes, Dario’s Memo, McDonalds’ CEO’s Baby Burger Bite
TBPN Opinion
Gurley: China Is Clearly Better at Running Infrastructure Than US
“I also think that there are things we could learn from China about how to run infrastructure in the US. They're clearly better at it than we are.”
Bill Gurley Feb 25, 2026 ▶ 22:23 Full Interview: Bill Gurley Thinks College Kills Creativity
Lonsdale: Application layer companies are safer than overbuilt infrastructure in tech cycles
“This tends to happen in every cycle where the infrastructure gets overdone at some point. So that, but I think this is, again, speaking to our book, is I think some of the apps and services layer companies are a lot safer when that happens, but I don't know.”
Joe Lonsdale Feb 17, 2026 ▶ 56:14 Top Tech Investors: This AI Wave Is 10X Bigger Than SaaS · Joe Lonsdale
Monk: 15-year private asset commitments restrict dynamic TPA portfolio adjustments
“If you're a big private equity infrastructure investor, you're probably a little nervous about the TPA push. It's hard to do TPA when you're making a 15 year commitment. You're planting seeds that are going to take a long time to grow. It's harder to move arou…”
Ashby Monk Jan 12, 2026 ▶ 20:16 Ashby Monk – Total Portfolio Approach and the Future of Asset Owners (EP.480)
Lessin: CapEx converts to residual infrastructure, preventing AI companies hitting zero
“These things are not going to zero because if nothing else, they're taking dollars and turning into 20 cents worth of infrastructure, right? So the zero is not a number, right?”
Sam Lessin Nov 28, 2025 ▶ 1:04:17 OpenAI vs Google vs Meta: Business Model War · More or Less Podcast
ANOTHER PODCAST Prediction Not checkable as stated
Evans: Tech companies will spend over $400B on AI infrastructure
“These companies will collectively spend something over four hundred billion dollars building infrastructure.”
Benedict Evans Nov 16, 2025 ▶ 2:59 The AI presentation
a16z Prediction Open · timeframe Oct 2030
Andreessen: Extreme AI infrastructure shortages will abate within five years
“NVIDIA has like, you know, the best position probably anybody's ever had in chips, but notwithstanding that, I find it hard to believe that there's going to be this level of pressure on infrastructure in five years.”
Marc Andreessen Oct 31, 2025 ▶ 34:14 Marc Andreessen and Ben Horowitz on the State of AI
Eskildsen: Scaling infrastructure is mostly spent on the database layer
“The majority of what you spend your time on if you're scaling infrastructure are the databases and the database layer.”
Simon Eskildsen Oct 30, 2025 ▶ 3:08 He built a new database in his bedroom—now he powers Cursor, Notion and Anthropic. | Simon Eskild... · PMF Show
TBPN Prediction Not checkable as stated
Hays: Rapid AI data center builds could accelerate traditional US infrastructure
“If we can build big data centers really quickly in, in you know, at the scale that traditional infrastructure projects would have taken 10 plus years, if we can do that in a few years, it could create a precedent where somebody could decide, you know what, I'm…”
Jordi Hays Sep 27, 2025 ▶ 1:02:33 Weekly Recap: Matthew McConaughey on AI, Nvidia x OpenAI
a16z Opinion
Casado: Tech platform shift value accrues primarily to infrastructure, not apps
“My view is, is the infrastructure is where the value is. Every time you have a platform shift, you'll get a new set of infrastructure companies, and then a bunch of apps get built on top of those. But like the value is going to accrue largely to the infrastruc…”
Martin Casado Sep 3, 2025 ▶ 16:30 Jack Altman & Martin Casado on the Future of Venture Capital
CAPITAL ALLOCATORS Prediction Not checkable as stated
Arndt: Mega-funds internalizing asset management will force industry fee compression
“What's happening in infrastructure and properties, the big funds, rather than doing that, they're internalizing, as you pointed out, and that is creating pressure on the industry. And that will force change. And I think the same is true in equities and hedge f…”
Raphael Arndt Sep 1, 2025 ▶ 1:24:14 CIO Greatest Hits: Sovereign Wealth Funds – Raphael Arndt (Australia Future Fund)
Sam Lessin: Tech infrastructure doesn't make money; even railroads relied on real estate
“You don't make money in infrastructure. Even the railroads made money through real estate.”
Sam Lessin Aug 22, 2025 ▶ 7:58 #113 GPT-5 Disappoints: The End of the AI Gold Rush? · More or Less Podcast
NO PRIORS Prediction Not checkable as stated
Prince: Infrastructure regulating web bots will also regulate AI-connected browsers
“I think that that's, it, it'll probably be the same fundamental infrastructure that regulates how bots access the web, that ends up regulating how browsers access the web, and a browser that Takes data and then immediately feeds it back to an LLM might have mo…”
Matthew Prince Aug 7, 2025 ▶ 43:33 No Priors Ep. 126 | With Cloudfare CEO Matthew Prince
a16z Prediction Not checkable as stated
Patel: AI Infrastructure Scale Will Expand by 100x to 1000x
“I think actually infra from a market size as well as a scale perspective is more like a hundred to a thousand X, not 10 X in in infrastructure scale. Like you will find probably two to three orders of magnitude.”
Jeetu Patel Aug 6, 2025 ▶ 37:30 From the Dot-Com Crash to the AI Era: How Builders Survive Waves of Disruption
a16z Insight
Jennifer Li: Software infrastructure never disappears, it gets layered
“Infrastructure never goes away. It just gets layered.”
Jennifer Li Jul 21, 2025 ▶ 6:22 The Future of Software Development - Vibe Coding, Prompt Engineering & AI Assistants
TBPN Assertion Supported
Local governments securitize tobacco settlement payouts to finance public infrastructure projects
“Basically they have to make all these payments and these payments still happen today. And there's some interesting finance that goes on where if you're like a local county, that's getting like cashflow from the tobacco companies, you can go and finance that ou…”
John Coogan Jul 18, 2025 ▶ 11:22 E-Cigarettes: Now FDA-Approved?
Srinivas: Vibe coding cannot replace traditional infrastructure and distributed systems engineering
“Like we frequently run into infra issues, and you don't want a vibe coder right there fixing it on live things on production. Like, I do want, like, people well trained in regular software engineering, infrastructure, distributed systems. Like, you don't want …”
Aravind Srinivas Jul 11, 2025 ▶ 20:07 Aravind Srinivas: Perplexity's Race to Build Agentic Search · Y Combinator
Y COMBINATOR Prediction Not checkable as stated
Altman: OpenAI will soon run world's largest, most expensive infrastructure
“I think we will run the, like, largest and most expensive piece of infrastructure in the world pretty soon.”
Sam Altman Jun 21, 2025 ▶ 9:19 Sam Altman: The Future of OpenAI, ChatGPT's Origins, and Building AI Hardware · Y Combinator
INVEST LIKE THE BEST Prediction Not checkable as stated
Zito: Generational Surge in Power, Defense, and Compute Spending Ahead
“We're about to go through this generational shift in power, infra, defense spend in Europe, it's been completely underspent and is needed globally. Everybody needs more compute. I don't think there's a debate on that.”
John Zito Jun 3, 2025 ▶ 5:27 How Apollo Built an $800 Billion Capital Markets Giant | John Zito Interview · Invest Like The Best
Zito: Long-Duration Annuities Naturally Fit Infrastructure Financing
“The beautiful thing about annuities is it's, Long duration liabilities. What beautiful thing about retirement, long duration in terms of the life, 10, 2030, 50 years in some cases. That matches really well with long duration infrastructure projects. So the nat…”
John Zito Jun 3, 2025 ▶ 5:54 How Apollo Built an $800 Billion Capital Markets Giant | John Zito Interview · Invest Like The Best
20VC Insight
Scott: AI's economic value will accrue to products, not infrastructure
“But most of the value has to be in the products. Like, you know, we don't build infrastructure just for the sake of infrastructure. Like we build infrastructure so people can make product.”
Kevin Scott Mar 31, 2025 ▶ 5:22 Kevin Scott, CTO @ Microsoft: An Evaluation of Deepseek and How We Underestimate the Chinese · 20VC with Harry Stebbings
TBPN Opinion
Rauch: You do not want AI managing foundational cloud infrastructure yet
“I don't, I believe that you don't want AI in your infrastructure just yet.”
Guillermo Rauch Mar 26, 2025 ▶ 19:50 Guillermo Rauch on the Next.js Drama, AI-Driven Dev, Vercel’s v0, and the Future of Frontend.
NO PRIORS Prediction Not checkable as stated
Caruso: Fire-damaged LA areas should begin rebuilding within a year
“Shouldn't be past a year. Maybe the hazardous cleanup is three, four months. The infrastructure is going in right after that.”
Rick Caruso Jan 30, 2025 ▶ 19:30 No Priors Ep. 99 | With Rick Caruso
MORE OR LESS Prediction Not checkable as stated
Sam Lessin: The Trump administration will take the wind out of AI
“I actually think what has gone on with the Trump thing is I think it's going to take some wind out of the AI story because the story is going to be about infrastructure and America and like all that type of stuff.”
Sam Lessin Jan 4, 2025 ▶ 58:26 #80: More or Less Holiday Special Pt. 2 (Crypto and Antitrust) · More or Less Podcast
Sam Lessin: Beware hype around infrastructure instead of finished consumer products
“Whenever people are excited about infrastructure, beware, right? Like infrastructure should disappear. That's the point of infrastructure. And it only gets exciting once it's gone.”
Sam Lessin Dec 27, 2024 ▶ 1:39:47 #79: The More or Less Holiday Special Pt. 1 (AI Highlights) · More or Less Podcast
Kushner: Internal Focus on Infrastructure and AI Can Resolve Conflicts Quickly
“I think the whole world could benefit from like a decade of rebuilding where people focus internally on building their countries and their societies and their infrastructure and their economies. Focus on AI. I think a lot of these issues could be resolved pret…”
Jared Kushner Dec 20, 2024 ▶ 36:55 Jared Kushner - The Mechanic · Invest Like The Best
NEON SHOW Opinion
Lahiri: NDA Government Eliminated Policy Paralysis and Prioritized Infrastructure
“Now, 2014 onwards, this government has definitely put more emphasis on infrastructure. And the policy paralysis is gone.”
Ashok K. Lahiri Dec 6, 2024 ▶ 19:12 NDA Vs UPA, Tax System, Kolkata's Fall, GDP Growth & More ft. Former CEA: Ashok Lahiri | Neon Show
CATALYST Prediction Not checkable as stated
Janous: Building simultaneous remote gigawatt data centers will cause severe labor delays.
“But if all, if too many people try to do that all at once, you're going to create a labor problem and you're going to have significant delays in getting a lot of this infrastructure stood up.”
Brian Janous Dec 5, 2024 ▶ 11:18 Explaining the 'Watt-Bit Spread'
MORE OR LESS Prediction Not checkable as stated
Sam Lessin: Trump's victory will deflate AI hype in favor of infrastructure
“And I actually think what has gone on with the Trump thing is I think it's going to take some wind out of the AI story because the story is going to be about infrastructure and America and like all that type of stuff.”
Sam Lessin Nov 15, 2024 ▶ 24:48 #73: Elon to Lead DOGE, Bitcoin Surges & the Trump Alliance · More or Less Podcast
Sam Lessin: Beware hype around infrastructure; it only works when it disappears
“Whenever people are excited about infrastructure, beware, right? Like infrastructure should disappear. That's the point of infrastructure. And it only gets exciting once it's gone.”
Sam Lessin Nov 8, 2024 ▶ 57:30 #72: Trump's Influencer Strategy Pays Off and the Future of App Building (with Guillermo Rauch!) · More or Less Podcast
WTF Assertion Supported
Razack: Mumbai municipality is India's richest from property approval fees
“Today, the Mumbai municipality is the richest. They get tens of thousands of rupees as fees, and that is plowed back into the infrastructure.”
Irfan Razack Oct 11, 2024 ▶ 1:49:59 Ep. #20 | WTF are Indian Real Estate Giants Up To? Nikhil ft. Irfan, Nirupa, & Karan · Nikhil Kamath
ALL-IN Assertion Not checkable as stated
Gecko Robotics manages over 500,000 critical global infrastructure assets
“What started in a college dorm, my college dorm, is now a company that manages over 500,000 of the world's most important and critical pieces of infrastructure.”
Jake Loosararian Sep 30, 2024 ▶ 2:15 Jake Loosararian, Gecko Robotics | All-In Summit 2024
Cohen: Infrastructure improvements provide bigger product leverage than new UI features
“Literally just changing the infrastructure on top of what you build. That could be the biggest lever than you building another button or experience for your members on the top of it.”
Tomer Cohen Sep 8, 2024 ▶ 40:38 How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)
Sam Lessin: Obsession with Infrastructure Over Applications Is a Negative Sign
“I always get very, very worried when everyone's obsessed with the infrastructure. Right? Like that, when that becomes an error. That happened in crypto too, right? This whole infrastructure, infrastructure, infrastructure, not what it's useful for. No one has …”
Sam Lessin Jun 21, 2024 ▶ 57:38 #52: Elad Gil on What to Build in AI (Part II) · More or Less Podcast
STARTUP IDEAS Prediction Not checkable as stated
Matty Mo: Small-town infrastructure faces a fire sale as aging retirees die
“All of this infrastructure is going to become available for sale, largely because the kids of these retirees don't want to move back to these small towns because quality of life isn't there.”
Matty Mo Jun 3, 2024 ▶ 34:07 4 startup ideas using viral loops and memes to get you paid (steal these $1M+/year ideas)
BIG TECHNOLOGY Prediction Not checkable as stated
Clark: Scaled AI integrated into critical infrastructure risks catastrophic cascading failures
“I think that if you really scale up AI systems, and you plug them into important parts of the world, and they go wrong, the effects could be extraordinarily, like, bad and catastrophic, in the sense of some, Cascading emergent problem.”
Jack Clark May 9, 2024 ▶ 1:00:58 Anthropic's Co-Founder on AI Agents, General Intelligence, and Sentience — With Jack Clark
Lambert: Mercer Alternatives AUM is evenly split across five asset classes
“We've got specialty advice and implementation capabilities underpinned by research across private equity, private debt, infrastructure, real estate, and hedge funds. And actually they're each about 20% of our AUM.”
Raylan Lambert Oct 23, 2023 ▶ 11:45 Raelan Lambert, John Jackson, and Erik Sebusch – Inside Mercer Consulting (EP.345)
20VC Insight
Rauch: Individual achievement is bounded by underlying infrastructure
“What you can do in your lifetime will be a function of the underlying infrastructure that you're given. And if you're not given that infrastructure, the best thing that you can do is move to where you can find that.”
Guillermo Rauch Oct 6, 2023 ▶ 14:03 Guillermo Rauch: Why Great Companies are Defined by How Many Things They Say No To | E1069 · 20VC with Harry Stebbings
a16z Assertion Partly supported
Roblox operates hundreds of thousands of custom servers for 3D simulation.
“We for a long time really focused on building our own infrastructure. We have hundreds of thousands of servers, many, many edge data centers, terabits of connectivity that we've traditionally used for three D simulation.”
David Baszucki Sep 25, 2023 ▶ 6:58 Leveling Up with Roblox's David Baszucki
20VC Prediction Not checkable as stated
Grimshaw: AI applications will capture massive value and pull through infrastructure
“I think in the arc of time if it is a shift like the internet was in many ways the applications, Which might not look like an applications, right, in the way that we think of them, but might look more like, you know, this control center idea will have profound…”
Miles Grimshaw Sep 18, 2023 ▶ 1:23:54 Miles Grimshaw: The 5 Pillars of Venture Capital & Why Co-Pilot is an Incumbent Strategy | E1061 · 20VC with Harry Stebbings
Puffer: Infrastructure is AIMCo's most global, direct private asset class
“Of the private asset classes, infrastructure is the most global and has a very high proportion of direct investments.”
Marlene Puffer Sep 11, 2023 ▶ 35:31 Marlene Puffer – Canadian Pension Model at AIMCo (EP.337)
WTF Opinion
Mazumdar-Shaw: Bangalore's infrastructure lags behind its intellectual potential
“We have infrastructure that doesn't match the intellectual potential of this city.”
Kiran Mazumdar-Shaw Jul 23, 2023 ▶ 1:30:38 Ep #7 | Who is Kiran Mazumdar Shaw Really? And WTF is Biotech? · Nikhil Kamath
East Rock avoids credit, core real estate, and infrastructure as low-reward
“Some of the differences, first, there are a set of Areas that endowments seem to like to invest in that to us seemed like poor returns on risk. And so those included for most of the 16 years we've been doing this, most of credit has fallen in that category. Wh…”
Adam Shapiro Jun 5, 2023 ▶ 43:04 Adam Shapiro – Post-Breeding Grounds for Rising Stars and Families (Capital Allocators, EP.319)
NO PRIORS Insight
Kevin Scott: AI Models and Infrastructure Are Not Products
“Models aren't products and infrastructure isn't a product.”
Kevin Scott May 24, 2023 ▶ 31:08 No Priors Ep. 18 | With Kevin Scott, CTO of Microsoft
20VC Prediction Not checkable as stated
Hankes: Most AI Value Will Accrue to Applications, Not Infrastructure
“I have to believe it's gonna accrue mostly to the application layer. I think if you think about infrastructure companies as platforms, you know, if you think about the software market as the relatives, the value of AWS and Microsoft and Google cloud versus the…”
Vince Hankes May 3, 2023 ▶ 29:48 Vince Hankes: Why We Put $300M into OpenAI; Sam Altman's Pitch; Lessons from Josh Kushner | E1009 · 20VC with Harry Stebbings

← every entity, every show

Made with StarZero

Turn any episode into a week of clips.

This entire site, thousands of episodes across every show transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.