DocuSign

company on 27 shows · 41 statements across 33 episodes · said 305 times in 166 episodes since 2015

Top Founders 96 20VC 63 the Official SaaStr Podcast 35 TBPN 20 Latent Space 16 the Startup Ideas Podcast 13 Innovators & Investors 9 Startups For the Rest of Us 9 A Product Market Fit Show 6 All-In 5 My First Million 4 Sourcery 4 the Pitch 3 We Live to Build 3 Lenny's Podcast 3 BigDeal 2 the Neon Show 2 the a16z Podcast 2 Big Technology 2 the Y Combinator Startup Podcast 1 Founder's Journal 1 Mixergy 1 Cheeky Pint 1 Invest Like the Best 1 Capital Allocators 1 the MAD Podcast 1 How I Built This 1

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Top Founders 9620VC 63the Official SaaStr Podcast 35TBPN 20Latent Space 16the Startup Ideas Podcast 13Startups For the Rest of Us 9Innovators & Investors 919 more shows

2026 24 mentions in 19 episodes 1 per episode
2025 55 mentions in 23 episodes 2 per episode
2024 62 mentions in 26 episodes 2 per episode
2023 20 mentions in 17 episodes 1 per episode
2022 23 mentions in 20 episodes 1 per episode
2021 17 mentions in 14 episodes 1 per episode
2020 4 mentions in 4 episodes 1 per episode
2019 18 mentions in 9 episodes 2 per episode
2018 10 mentions in 5 episodes 2 per episode
2017 49 mentions in 15 episodes 3 per episode
2016 20 mentions in 12 episodes 2 per episode
2015 3 mentions in 2 episodes 2 per episode

every mention on every show, scene by scene, with the transcript →

41 statements about DocuSign, every show

PRODUCT MARKET FIT Assertion Not checkable as stated
Kurdin: Monk closed an early customer without a single live call
“They emailed us. I ignored. They emailed again and again, and then I couldn't do a call, so I just sent them like our sales platter, which is like a one-pager, and then they said, okay, send me something else, and I couldn't do a call again, so I just sent the…”
George Kurdin Jun 22, 2026 ▶ 2:17 He shut down his last startup and gave the money back—then hit $1M ARR in 6 months. | George, Fou... · PMF Show
20VC Opinion
Rory O'Driscoll: DocuSign and Toast are absurdly cheap at 7-8x revenue
“I mean, I was looking, thinking about companies like Toast. I was thinking about one of our own DocuSign. At eight or seven or eight times revenues, these things are absurdly cheap.”
Rory O'Driscoll Feb 26, 2026 ▶ 5:59 Citrini Research Breakdown: Agents, "Ghost GDP", Consumer Spend | Figma Earnings Beat · 20VC with Harry Stebbings
Cakir: LLMs require deterministic code scripts for reliable document automations
“And then it's going to fail at sending agreements because it's non-deterministic. So what's going to happen is that none of the agreements are going to have the same kind of structure and it's going to be a mess and you're going to get all pissed off and you'r…”
Tim Cakir Jan 20, 2026 ▶ 17:30 He Let Go of 50 People After One Tool Changed Everything
LATENT SPACE Assertion Supported
DocuSign's French acquisition required a six-month defense contract carve-out
“And we were working for the Department of Defense in France. So we had the Ministry of Finance in France basically saying, no way, no go, you cannot sell. So we had to do a carve out which is like the funniest acquisition type you can do. So you have your team…”
Loïc Houssier Dec 11, 2025 ▶ 6:03 The Future of Email: Superhuman CTO on Your Inbox As the Real AI Agent (Not ChatGPT) — Loïc Houssier
Houssier: European digital signature compliance requires completely separate software stacks
“It sounds crazy, but like you want to nail Europe. You need a different product. You need a different team to your local data centers because of the compliance. You cannot just run your data centers from the U.S. So you need a local team there. Oh, and by the …”
Loïc Houssier Dec 11, 2025 ▶ 8:23 The Future of Email: Superhuman CTO on Your Inbox As the Real AI Agent (Not ChatGPT) — Loïc Houssier
LATENT SPACE Assertion Supported
DocuSign built physical on-prem appliances that wipe cryptographic keys if shaken
“There's a DocuSign box. Acquisition made in Tel Aviv at the time. Wonderful people building like security appliance and where like you shake the box. The keys disappear. Like if someone is like stealing your box, no one can sign in your name.”
Loïc Houssier Dec 11, 2025 ▶ 9:00 The Future of Email: Superhuman CTO on Your Inbox As the Real AI Agent (Not ChatGPT) — Loïc Houssier
20VC What-if
Lemkin: EchoSign would have sold for $1B as #2 to DocuSign
“Even if EchoSign had just done okay, and we'd gotten up to a hundred million, just the folks that DocuSign turned down would have come and bought us for a billion bucks. Like, I wouldn't have had to do anything just being number two.”
Jason Lemkin Sep 18, 2025 ▶ 1:09:08 Opendoor CEO, Kaz Nejatian: OpenAI and Oracle, How Can Either Afford to Do This · 20VC with Harry Stebbings
SOURCERY Prediction Not checkable as stated
Amoruso predicts portfolio company Agree.com will eventually replace DocuSign
“And they're like, you know, they're a company that's going to replace DocuSign.”
Sophia Amoruso Aug 18, 2025 ▶ 20:41 Raising a Trust Fund With Marc Andreessen & Paris Hilton | Sophia Amoruso · Sourcery with Molly O'Shea
20VC Disclosure
Scale Venture Partners invested in HubSpot, Box, DocuSign, and RingCentral in 2009
“Yes, I remember that was in O-Nine. We did HubSpot, Box, DocuSign, and I think RingCentral.”
Rory O'Driscoll Aug 7, 2025 ▶ 45:37 Figma's 250% Pop - The Greatest IPO Mispricing Ever? Meta & Microsoft Blowout Quarters: Broken Down · 20VC with Harry Stebbings
20VC Disclosure
O'Driscoll: Scale invested in DocuSign at $1 and $2 per share
“We did the round at a buck and two bucks, right?”
Rory O'Driscoll Jun 12, 2025 ▶ 38:01 Elon’s Empire: SpaceX, Tesla, Neuralink After the Storm & Anduril’s $2.6BN Power Move · 20VC with Harry Stebbings
20VC Insight
Jason Lemkin: Big venture returns require TAM explosions for top players
“I think the venture lesson, be visionary, but relentlessly honest about TAM. Because it's a TAM story at the end of the day. If you have a number one or number two player in the space and you see a TAM explosion happening, that's where you get a big lift, righ…”
Jason Lemkin Jun 12, 2025 ▶ 39:34 Elon’s Empire: SpaceX, Tesla, Neuralink After the Storm & Anduril’s $2.6BN Power Move · 20VC with Harry Stebbings
Isenberg: Vibe coders can build free alternatives to Figma and Adobe
“I think that there's this opportunity to basically for vibe coders to band together and to build free versions of Very popular legacy SaaS companies like DocuSign, like Figma, like all the Adobe stack”
Greg Isenberg Mar 17, 2025 ▶ 5:21 Build Once, Profit Forever (The ACP Framework)
STARTUP IDEAS Prediction Not checkable as stated
Isenberg: Creators Can Make $1,000 Daily Building AI DocuSign Clones
“So I think that there's an opportunity to build. I mean, I think multiple people could do this, can make about, you know, at least a thousand dollars a day in revenue.”
Greg Isenberg Mar 12, 2025 ▶ 4:44 Manus AI replaces your AI tech stack? (Full Demo)
STARTUP IDEAS Assertion Supported
Min Choi: Manus AI lets users interrupt and readjust planning mid-execution
“Yeah, this is probably the one of the coolest feature that I've noticed on this particular product is that I can interrupt it in between without it, like, you know, stopping its work that it's going to try to as you see here, it's going to say, I understand yo…”
Min Choi Mar 12, 2025 ▶ 14:14 Manus AI replaces your AI tech stack? (Full Demo)
Choi: Manus AI struggles with complex applications like DocuSign
“The, as you get more complex like DocuSign and stuff like it does have its challenges”
Min Choi Mar 12, 2025 ▶ 53:23 Manus AI replaces your AI tech stack? (Full Demo)
Ringlein: Agree.com is completely free and bridges signatures to payments
“Agree.com is like a DocuSign, but better. And for anyone listening, the best part is it's completely free. But what we do is we bridge the gap between signature and payments.”
Marty Ringlein Mar 11, 2025 ▶ 0:55 31 - Revolutionizing Contracts with Agree.com Co-Founder Marty Ringlein
Ringlein: Nobody sees value in DocuSign's standalone e-signature offering
“Do you not like using DocuSign? Everyone raises their hand. Nobody sees value in that product offering e-signature.”
Marty Ringlein Mar 11, 2025 ▶ 11:03 31 - Revolutionizing Contracts with Agree.com Co-Founder Marty Ringlein
SAASTR Assertion Not checkable as stated
Lemkin: EchoSign's first VP of sales hired 9 reps who closed zero deals
“And then I hired my first VP of sales from Salesforce. He hired 10 people, all of them, except Sam Blonde, who had done a lot with them, became Brex. All of them, all the other nine closed nothing. And with 10 people, that VP of sales closed less than me and J…”
Jason Lemkin Feb 19, 2025 ▶ 31:27 The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
SAASTR Assertion Not publicly verifiable
Lemkin: EchoSign's Market Share Fell From 28% to 11% Post-Acquisition
“When we sold, this is why it was stupid to sell, we had 28% market share by revenue, and maybe 40% by transactions, because we were cheaper than DocuSign. It was 11 within two years of me leaving.”
Jason Lemkin Jan 3, 2025 ▶ 15:39 HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
SAASTR Disclosure
Lemkin: Adobe threatened to buy DocuSign or rebuild before acquiring EchoSign
“Adobe did it to me. They said, listen, if you don't sell to us, we're either going to go to try to buy DocuSign or buy this third one that you've never heard of, or we'll rebuild our effort.”
Jason Lemkin Dec 18, 2024 ▶ 24:28 How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
SAASTR Assertion Not checkable as stated
Lemkin: DocuSign fired its CEO after losing Facebook deal to EchoSign
“The fifth CEO got fired in part because they lost Facebook to us. And Facebook was even back then was pretty big and they thought they'd already commit. They already did a commit to the board that they were committing this huge deal to Facebook and we won it.”
Jason Lemkin Oct 18, 2024 ▶ 44:41 The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
Singh: Beloved point products trade at lower multiples than platforms like ADP and SAP
“Whether it's, like, a DocuSign or a Zoom or all the ones I just talked about, like, and look at what they trade at. They trade at, like, three times revenue. You know, these are, DocuSigns are great products. Zoom is a great product, but they trade at the shit…”
Savneet Singh Jul 23, 2024 ▶ 19:04 39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook
20VC Assertion Not publicly verifiable
Cassidy: DocuSign lost S&P deal by ignoring evaluators and end-users
“DocuSign had just, that's all DocuSign did was go C-suite, Salesforce's endorsement, but there was all, there were two other layers of people, right? Evaluators and users that were, and then we just basically, Sam and I were like, yeah, And at that, at this po…”
Brendon Cassidy Mar 8, 2024 ▶ 42:10 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
STARTUP IDEAS Disclosure
Kagan pre-sold $3,000 of a DocuSign alternative in 48 hours
“And so in 48 hours, I was able to sell 3000 dollars worth without using any social media or any of my email list. And in pre-sales to a DocuSign alternative for life, which will launch in 30 days on AppSumo.”
Noah Kagan Jan 25, 2024 ▶ 3:45 How To Find MILLION DOLLAR Business Ideas That WORK | Noah Kagan
TOP FOUNDERS Assertion Supported
Ray Rike: DocuSign's North Star metric was number of e-signatures
“Like DocuSign, it was number of e-signatures, right? That drove usage. It drove the size of revenue. Subscriptions.”
Ray Rike Jun 19, 2023 ▶ 21:04 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
SAASTR Disclosure
Lemkin: EchoSign Fully Localized Its Software at $3M to $4M ARR
“Back in the day when I was running Adobe Sign, Echo Sign, and we were competing with DocuSign, we fully, and it was a pain, right? It was fully, we fully localized a two-byte app all across the, every piece of it, in every language under the world and we did i…”
Jason Lemkin Mar 10, 2023 ▶ 17:37 SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
SAASTR Assertion Not publicly verifiable
Lemkin: Adobe Sign is an approximately $300M ARR business
“And if you fast forward today, even though Adobe Sign has lost market share to DocuSign, a lot of it, which is, which hurts me as a founder, it's still almost a three hundred million dollar AR business, right?”
Jason Lemkin Dec 9, 2021 ▶ 2:37 Ask Me Anything About Customer Success with SaaStr CEO Jason Lemkin and ChurnZero CEO You Mon Tsang
SAASTR Prediction Not checkable as stated
Deeter predicts Slack, Peloton, DocuSign, and Box will benefit from pandemic
“Certainly a slack or a Peloton or a DocuSign or a box will probably benefit from this.”
Byron Deeter Mar 27, 2020 ▶ 24:10 The Current State of Venture Capital and Cloud | SaaStr Software Community
TOP FOUNDERS Assertion Not checkable as stated
Mehta: Gainsight serves about 700 customers, including Okta and Workday
“We have about 700 customers now, and it's kind of a who's who in technology, so publicly traded SaaS companies like an Okta or Workday or Twilio or DocuSign, big companies that have gone to the cloud like an IBM or an Adobe or a Cisco, as well as companies in …”
Nick Mehta Sep 8, 2019 ▶ 6:11 1506 Gainsight: We'll Hit $100m Revenue in 2020, $60m+ Now
Schiltz: DocuSign's $9B market cap is fair and potentially undervalued
“Absolutely. I mean, if you look at the comparables in the marketplace you know, I think you could make a, and people are making a pretty good argument that they're actually undervalued at this point.”
Matt Schiltz Feb 12, 2019 ▶ 3:03 1298 Conga Passes 11k Customers, $80m ARR, Q1 2019 IPO?
20VC Assertion Supported
Greenspring Associates Direct Portfolio Includes Sonos, DocuSign, and Alibaba
“On the direct side, their portfolio includes the likes of Sonos, App Annie, DocuSign, and Alibaba, just to name a few.”
Harry Stebbings Jan 21, 2019 ▶ 0:27 20VC: The Framework LPs Use To Assess Emerging Managers, What Concerns and Excites LPs in Potential Opportunities & The Current State of Seed Today with Hunter Somerville, Partner @ Greenspring Associates
Kappen: E-signatures are becoming a commodity
“Signatures, e-signatures are becoming a commodity. Everyone does e-signatures now. They're all legal. Most of them are legal. It's kind of the general consensus that e-signing is a legitimate way to sign documents and close deals.”
James Kappen Jul 16, 2018 ▶ 2:35 1087 Yeah I'd sell (Live negotiation)
Earl: DocuSign only handles signatures, lacking full contract lifecycle management
“It's an enterprise secure version of a living contract. DocuSign's just a signature part.”
Colin Earl Mar 5, 2018 ▶ 5:03 954 Launched in 1991 How is Agiloft Closing $1.8m Deals?
Schiltz: Scale by Pairing Technical Founders With Execution-Driven CEOs
“The one, two punches, you've got a great founder, Really in-depth knowledge of the marketplace and the technology, and then you bring in a compatible business-oriented CEO that's got a lot of execution experience”
Matt Schiltz Nov 9, 2017 ▶ 5:04 838: SaaS: Conga Passes 9,000 Customers, $77m Raised for Documents, Contract, and Data Management
Schiltz: Public Scrutiny From an IPO Builds Crucial Brand Trust
“If you look at the service, it's a trusted service, right? You trust them to hold the signing process for very important contracts and documents and sales agreements, right? That lends itself to, Hey, I'm a public company. I'm under the scrutiny of all that. I…”
Matt Schiltz Nov 9, 2017 ▶ 25:21 838: SaaS: Conga Passes 9,000 Customers, $77m Raised for Documents, Contract, and Data Management
20VC Disclosure
Breinlinger: Three of four Jackson Square Ventures unicorns required bridge rounds
“At Jackson Square Ventures, the partners here, we've invested in four unicorn companies, and three of them, Equalogic, DocuSign, and Responsys, they all had bridge rounds.”
Josh Breinlinger Apr 5, 2017 ▶ 20:29 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Assertion Not publicly verifiable
Breinlinger: DocuSign lost 25% of revenue overnight after regulatory shifts
“DocuSign was a fascinating story because we had led a round, and then shortly after that, some regulations changed, and basically they lost 25% of their revenue overnight.”
Josh Breinlinger Apr 5, 2017 ▶ 20:52 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
TOP FOUNDERS Disclosure
Smajic: Targeting DocuSign Keywords Delivers Best Ad Results for GetAccept
“HelloSign is being one of the other YC companies, but I think that the DocuSign is the best working best.”
Samir Smajic Dec 25, 2016 ▶ 9:40 EP 519: GetAccept Hits $44k MRR, Helping 1100 Companies Get Deals Signed with CEO Samir Samjic
Nachman: DocuSign and Adobe Sign are bolt-ons, not complete platforms
“You've got the DocuSigns and Adobe, Adobe signing solution, but I look at them as more of an add-on. You bolt on their solution to other systems.”
Randall Nachman Nov 28, 2016 ▶ 14:05 EP 492: $2M Raised, $12k MRR with DocuFirst CEO Randall Nachman
TOP FOUNDERS Disclosure
Ende: SeamlessDocs functions like Google Docs and TurboTax for PDFs
“Yeah, so it's similar to DocuSign in the sense that we have e-signatures, but we like to consider ourselves more like a Google Docs for PDFs. So we take any existing PDF and we turn it into an online smart version, and then we also have tools to take that and …”
Jonathan Endy Jan 30, 2016 ▶ 1:51 How To Quickly Build Million Dollar SaaS Company with Jonathon Ende of Seamless Docs
20VC Disclosure
Staenberg invested in DocuSign and Avalara during later funding rounds
“I'm in DocuSign, which I did later in Avalara, Those are two Seattle companies later.”
Jon Staenberg May 7, 2015 ▶ 10:39 20 VC 034: 250 Investments, AngelList Syndicates and Microsoft with Jon Staenberg

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