Kappen: E-signatures are becoming a commodity
James Kappen · 1087 Yeah I'd sell (Live negotiation) · Jul 16, 2018 · at 2:35
James Kappen, founder of sales proposal software company Proposable, explains to Nathan Latka why standalone e-signature point solutions face commoditization.
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“Signatures, e-signatures are becoming a commodity. Everyone does e-signatures now. They're all legal. Most of them are legal. It's kind of the general consensus that e-signing is a legitimate way to sign documents and close deals.”
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“We've been between five and 10%.”
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“No, I think we were flat. I think last year to this year.”
Kappen: Content migration friction drives customer churn for Proposable
“One of the main friction points actually is moving their content from wherever they have it, Microsoft word, Excel, Dropbox, getting it into our platform. And so when people don't quite get their content in It's not as sticky.”