Consumer Products

“I think great products in the consumer world speak to us on some deep level. They speak to some human instinct or need that we've been feeling and it's been unexpressed or unmet.”

“And so sometimes he's wrong on timing, But he's never wrong about the idea, and so following his instincts is a great way to follow what to expect in consumer products.”

“Zuck was and is actually, I think, the greatest mind on growing, building, Growth and engagement in building consumer products broadly.”

“Which is why we're also seeing, like, consumer products for the first time ever have more than a hundred percent revenue retention.”

“The only test you need to run on this one is this. If you lost it today, would you go out and buy another one tomorrow morning?”

“When you're paying someone else, like the reason why that's interesting for consumer products is it's a mispriced asset generally still. I mean, Mr. Beast is not a mispriced asset. He's like getting his value from it. Like he's, you know, but It does seem like…”

“I think that makes it harder if you're in the lab game. And you don't have a consumer product and you don't own an application that you can drive high gross margins.”

“We actually have done this funky move of we've led in a consumer product, which enables us to get the CAC incredibly cheap, and then people may move up to creator or even enterprise.”

“And I think if you fast forward five to 10 years, almost all big consumer products are going to be a conversation to some extent, rather than this service that you use.”

“It's very likely that some consumers are going to want tons and tons of inference. And because that's a marginal cost, you're probably going to have to pay somehow for that as a consumer. So I think you're going to see more tiering of consumer products based o…”

“When I think about consumer products, I'm typically looking for one of two behaviors. Either one, a high enough purchase where you will be significantly profitable on first purchase. Think mattresses, right? Or something more like a subscription box like razor…”

“You change something that people are used to, you're going to get millions and millions of people screaming about it, whether it's good or bad.”

“There are so many studies that show that reading fiction, especially for people, anyone building a consumer product, trying to sell to people, trying to understand the empathy that you gain from that is absolutely a career advantage.”

“The most important thing that I often instruct teams to do is to develop a reproducible testing process, and that will actually influence the probability of your success more than anything. It's so unpredictable Whether a consumer product idea will work. And s…”

“If your product's working, you'll know and there, if there's any uncertainty, it's not working, and it really is a binary when it comes to consumer products.”

“If you're a product manager on a standalone app inside of a large, like, you should be designing the hierarchy, the pixels, the flows, everything, like, and then, yeah, it should be cleaned up, prototyped by a technical designer, but that's your idea, and prod…”

“Great product, great brand, meaningful to consumers will outlast the marketing spend. If your brand and your product is interesting for a moment because you saw it on Instagram feed and you clicked through and you bought it, and then you kind of forget about i…”

“These chemicals that aren't tested for safety before they're put into consumer products, they're testing on us whether we're going to get sick or die, and usually there is a long tailwind.”

“The problem is for consumer product, the second you start introducing too many people too quickly, you are going to fail, right? You cannot build social products or social software with too many people in the room from the start.”

“In the consumer space, you really need to get to millions. And frankly, tens of millions is what it takes to have a successful consumer product.”

“The trend to me that's most interesting is that people are bored with today's consumer products. None of them are fun.”

“There's a whole other set of people and a whole set of energy that's very nerdy in a good way, very mathematician, very people building very, very abstruse engineering infrastructure. Out of which consumer products will pop in a couple of years.”

“I think the mistake that a lot of people make when they're building consumer products is they build something and they take ads out in the New York subway, like step, like that's a bearish signal to me. Because I think that like You know, having ten million us…”

“When you're building consumer product. It's all about having some key insight in a particular niche and being like weird, basically being weird and building a product that's weird and weird that's in a good way for the people in that niche. And weird that the …”

“Building great consumer companies is not a mathematical equation. It's like when I go and look around, like all of the materials about how do I build product? How do I think about this? There's so much stuff on retention and cohorts and metrics and this and th…”

“Consumer was and is not, consumer products was and is not a passion for me, frankly.”

“People think that most of product hunt is actually consumer as well. It's probably, I don't know, 50% at most is consumer. There's a lot of B to B stuff on there.”

“Well, because it used to be that you were, you know, what kind of time were you competing for in the first couple of years of the smartphone? You were competing against literally, I'm going to stare at the back of this person's head Or I can, like, use some co…”

“We'd argue that It's a way better idea to buy companies that sell products as these people get richer. That's a beautiful tale, and that's not going away for 15 or 20 years.”

“Like if you're running a consumer product, you need to be in the Valley. You need to be in the U S”

“Our long-term aspirations are actually to develop and incubate consumer products because Social is, is, is the frontier for demand gen.”