Powers: Brands built on Instagram impulse buys cannot survive long-term
Dave Powers · Dave Powers: The Meteoric Rise of Hoka Running | E1098 · 20VC with Harry Stebbings · Dec 22, 2023 · at 52:45
Dave Powers, CEO of Deckers Brands, explains what separates enduring consumer products from temporary direct-to-consumer hype.
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“Great product, great brand, meaningful to consumers will outlast the marketing spend. If your brand and your product is interesting for a moment because you saw it on Instagram feed and you clicked through and you bought it, and then you kind of forget about it or you weren't as excited when you got it at home, then it's not going to last on its own.”
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