Powers: Nike is Hoka's primary internal target for market share capture
Dave Powers · Dave Powers: The Meteoric Rise of Hoka Running | E1098 · 20VC with Harry Stebbings · Dec 22, 2023 · at 1:06:33
Dave Powers, CEO of Deckers Brands (parent company of Hoka), names Nike as the chief rival motivating Hoka's team.
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“Well, for Hoka, it's, you know, it's Nike. That's the one that really drives us internally, is, hey, you know, we think that we could take a chunk of their business.”
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