The Ledger
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Acquired startup employees struggle without internal hiring champions
“Keep in mind when you come in through an acquisition, nobody hired you. Nobody championed you for this role and that sort of thing. So it is, and you come in as part of a big group of people. So it's a very different you know, situation.”
Every B2B Lead Gen and CRM Company Relies on LinkedIn Data
“Every company that's in B to B lead generation, data acquisition CRM, marketing automation, all have a relationship to that LinkedIn data.”
Socedo achieves 90% Twitter-to-LinkedIn match accuracy and 80% email accuracy
“We don't guarantee an accuracy rate, but our accuracy rates are pretty high. So we normally see accuracy of about 90% when we're going from a Twitter account to a LinkedIn account match. And then from email address, you kind of get to accuracy rates around 80%…”
Nick Gray: Exporting LinkedIn contacts to Revue is a grey-hat growth tactic
“You can go to LinkedIn, export all your contacts, dump them into Review, and send them a newsletter of cool stuff, questionable whether that's legal.”
Allouche: Metadata.io Extracts 100–150 Data Signals from an Email Address
“What we do is that we connect to many more data sources, not only cookies, but we connect to, and we specialize in B to B, so we can find out just by an email what's that person, you know, job, what was the previous job they ever worked for, their education le…”
Hill generated 10 million annual impressions across LinkedIn, Reddit, and Quora
“We also do look at impressions, you know, ten million impressions over the last year between LinkedIn, six million impressions, Reddit, three million impressions, and the rest coming from Quora.”
ActiveCampaign sees roughly $50 CPMs on LinkedIn thought leader ads
“What I can tell you is that the CPM is pretty efficient on our thought leader ads around 50 dollar CPM.”
ActiveCampaign generates over 300K weekly LinkedIn impressions through employee advocacy
“Our first goal was as a team to have 150,000 views a week, and then 200,250 thousand. And I think we're a little bit north of 300,000 a week. Impressions is what I'm talking about right now.”
HockeyStack tracked $27,000 in monthly ARR to Hill's personal LinkedIn
“Like they did a report last month. They can show 27,000 in direct revenue impacted by Casey's LinkedIn. Just my LinkedIn. Nathan Latka: 27,000 what? Customers? Casey Hill: 27,000 in ARR impacted.”
DealPad filled four open roles at zero cost from one viral post
“I also hired four people myself. I filled four open roles with zero cost. From one post. And two of those roles we've been trying to hire for months.”
LinkedIn post sharing cold email scripts generated 1M impressions and 8,000 requests
“We had almost a million impressions for this post. 1500 likes. Almost 8000 people saying they wanted the script.”
Baker: Single LinkedIn post drove $1M pipeline and $250k ARR
“This post that I put on LinkedIn, within seven weeks it, had generated a million of pipeline for us, and we've closed almost a quarter of a million in new ARR.”
Lemlist drives software sign-ups by operating 6 to 10 employee LinkedIn accounts
“So we have today between six and 10 accounts posting on a regular basis on LinkedIn, getting a lot of views, a lot of engagements, which means a lot of sign-ups and a lot of visibility when we have a product update, new resources that we want to showcase to ou…”
Siu: Only 2% of LinkedIn users actively post content
“Only two percent of people actually post to LinkedIn.”
Bawas: LinkedIn is Brainboard's most effective customer acquisition channel
“LinkedIn is working a lot for us. I mean, actually, because, you know, we are talking to experts, cloud architects and managers, and these people are present in LinkedIn because they work with LinkedIn. You know, when you are looking for a job, you put it on L…”
Stage 2 Capital LPs include 250 top go-to-market executives
“What's unique about the stage two capital is that all the people have all the LPs are literally 250 of the sort of biggest go to market leaders in the world. You have literally invested and created this kind of fund that we have access now to people like the p…”
LinkedIn data shows 30 million professionals across B2B sales roles
“There's fourteen million, like, reps in B to B. There's 3.2 million SDRs, 4.6 million customer success people, 4.4 million sales engineers, 3.2 million in revenue operations.”
Smulders: Expandi manages over 10,000 active LinkedIn accounts
“We managing more than 10,000 active accounts in the expand the software along all the user ways, so including the white list.”
Expandi pivoted to target only LinkedIn agencies before its 2019 launch
“So after, and I think it was September, we decided before we launched it globally, mid November, 2019. To focus on the global market and only on LinkedIn agencies”
Bice: BoomTime's primary customer acquisition route is LinkedIn audience expansion
“So our primary route is the same thing we do for our clients, which is expanding our audience on LinkedIn.”
Chili Piper Grew Organically Until Starting LinkedIn Ads in 2018
“I've hired my first director of demand gen last June. We started advertising on LinkedIn in early July. So we've grown all that business pretty much organically word of mouth. It's all been inbound.”
Tyma: Refresh had only 200,000 users when acquired by LinkedIn
“You know, it was only a couple 100,000 users at the end of the day.”
Suter: Early LinkedIn investor Mark Kvamme serves on Notion.ai's board
“Mark was actually the original investor from Sequoia that invested in LinkedIn when they were less employees than we are now. And so we've got somebody on our board that was on LinkedIn's board for like eight years, and he's, his experience that he's brought t…”
Goel: KarmaCircles Has a $500M to $1B TAM If Fully Penetrated
“There are around a hundred million professionals on LinkedIn. Every one of them is part of some company or some business school or some university. So we could actually, if we get them all, we are looking at around half a billion to one billion dollar revenue …”
Dealpad.io has four SDRs spend one hour daily prospecting on LinkedIn
“Our SDRs carve out a piece of their day every single day to do this inside LinkedIn.
Nathan Latka: How many SDRs?
Adam Baker: we've got four.
Nathan Latka: And how much time do you require they do this on LinkedIn?
Adam Baker: An hour a day.”
Seth: WorkforceNext spends 100k to 200k INR monthly on advertising and outreach
“Approximate, we are spending approximately one to two lakh rupees per month on reaching those people.”
Belenga: Breakcold generates four custom sales lines per prospect via AI
“We built our own AI models to personalize your sales outreach. So for example if you import CSV with the LinkedIn URL of your prospect and the web, if your prospect has the website URL or LinkedIn URL, we able to generate four different first lines per prospec…”
Tommy.ai spent only $4,000 on social ads in Q4 2021
“So for Q four last year, we spent only 4000 dollars on LinkedIn, Facebook, Twitter.”
Robin: RevGenius originated as a 38-person LinkedIn chat
“It was a chat on LinkedIn that broke 38 of the first members of RevGenius' LinkedIn every day, multiple times per day, until they said, Jared, can you bring us to Slack?”
WildJar spent $900 on Google and $500 each on Facebook and LinkedIn
“The month before we spent like 900 dollars on Google ads. It was about, so there's 500 dollars on Facebook and around the same on LinkedIn.”
George Arison says he would pay $5,000 per year for LinkedIn
“Oh, I don't think I could function without LinkedIn. I say this a lot, actually, like, I don't know how people founded companies before LinkedIn existed, because I go to it, like, so often. Literally, you know, I pay, what, a thousand bucks for a year? If they…”
Hollinger: LinkedIn Paid Acquisition CAC Was Too Expensive at Over $500
“LinkedIn was well above that 500 dollar per month price.”
Moore: DirectSuggest Has Spent Under $2,000 Total on Marketing
“So, we haven't spent any money on Facebook, haven't spent any money on Twitter. We've spent around 500 bucks on LinkedIn, and that's all the money that we've spent. We've spent less than 2000 dollars overall.”
Leadboxer aggregates data via pixels, emails, LinkedIn, and public records
“So we have a pixel you can put on your site. We have a pixel you can put in your email. We have a Gmail plugin. We collect data from LinkedIn. We get collect data from a chamber of commerce.”