Prediction Not checkable as stated
Fransen targets a 3M to 5M euro valuation at 40K MRR
“I would say about three to four, three to five million.”
Disclosure
Fransen's founding team simultaneously operates three different companies
“We have three companies we're focusing on, so Leadboxer is my baby, basically.”
Assertion Not checkable as stated
Leadboxer is cash-flow positive with minimal outside capital
“As I mentioned, we don't have a lot of outside money, so we're cashflow positive, so we're scaling and growing.”
Assertion Not checkable as stated
Leadboxer CAC is 100 euros online and 200 to 300 euros direct
“I would say we pay about 100 euros for the online channel about two, 300 euros for direct sales channel.”
Assertion Supported
Leadboxer recently closed Booking.com as a customer
“We just closed booking.com, which is a nice, nice customer.”
Prediction Not checkable as stated
Fransen predicts Leadboxer will reach $1M in ARR during 2019
“The 1019 should be the year.”
Disclosure
Fransen says Leadboxer was initially funded by his other companies
“Well, we have several companies, so the other companies basically funded this startup and then in 2014, we also joined an accelerator, which included also some cash, and then we had a seed round in 2016 pre-seed mostly so that's how we fund it.”
Disclosure
Fransen says Leadboxer has raised only 500,000 euros in funding
“Only half a million euros.”
Assertion Supported
Leadboxer aggregates data via pixels, emails, LinkedIn, and public records
“So we have a pixel you can put on your site. We have a pixel you can put in your email. We have a Gmail plugin. We collect data from LinkedIn. We get collect data from a chamber of commerce.”
Assertion Not checkable as stated
Leadboxer customers pay an average of 3,000 to 5,000 euros annually
“On average, about three to 5000 euros a year.”
Assertion Not checkable as stated
Leadboxer currently serves between 100 and 150 active customers
“So we now have about 100 to 150 customers.”
Assertion Not checkable as stated
Leadboxer employs a team of about 15 people
“About 15.”
Assertion Not checkable as stated
Leadboxer maintains a monthly dollar churn between 1% and 2%
“Dollar churn. It's pretty low. It's I would say between one and two percent monthly.”
Assertion Not checkable as stated
Leadboxer's customer lifetime value is approximately 5,000 euros
“So the lifetime value is about 5000 euros at the moment.”
