The Ledger
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Fransen targets a 3M to 5M euro valuation at 40K MRR
“I would say about three to four, three to five million.”
Fransen's founding team simultaneously operates three different companies
“We have three companies we're focusing on, so Leadboxer is my baby, basically.”
Leadboxer is cash-flow positive with minimal outside capital
“As I mentioned, we don't have a lot of outside money, so we're cashflow positive, so we're scaling and growing.”
Leadboxer CAC is 100 euros online and 200 to 300 euros direct
“I would say we pay about 100 euros for the online channel about two, 300 euros for direct sales channel.”
Leadboxer recently closed Booking.com as a customer
“We just closed booking.com, which is a nice, nice customer.”
Fransen says Leadboxer was initially funded by his other companies
“Well, we have several companies, so the other companies basically funded this startup and then in 2014, we also joined an accelerator, which included also some cash, and then we had a seed round in 2016 pre-seed mostly so that's how we fund it.”
Leadboxer aggregates data via pixels, emails, LinkedIn, and public records
“So we have a pixel you can put on your site. We have a pixel you can put in your email. We have a Gmail plugin. We collect data from LinkedIn. We get collect data from a chamber of commerce.”
Leadboxer customers pay an average of 3,000 to 5,000 euros annually
“On average, about three to 5000 euros a year.”
Leadboxer currently serves between 100 and 150 active customers
“So we now have about 100 to 150 customers.”