Assertion Supported AI assessment confidence: 90% certainty 4/5 debate potential 1/5

Leadboxer recently closed Booking.com as a customer

Wart Fransen · 1475 If Clearbit and Hubspot Had a Baby... · Aug 8, 2019 · at 11:10

Leadboxer CEO Wart Fransen discusses recent sales traction and new enterprise customer acquisitions with Nathan Latka.

0:00 / 0:03exact quote · 3.5s

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“We just closed booking.com, which is a nice, nice customer.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Leadboxer recently closed Booking.com as a customer.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

On August 8, 2019, then-CEO of Leadboxer Wart Fransen stated that Leadboxer had recently closed Booking.com as a customer. Official materials published by Leadboxer confirm that Booking.com (specifically Booking.com for Business) became a client, detailing their use of Leadboxer's lead qualification and behavioral data tools for their enterprise sales team across case studies and official guides published in 2020.

Leadboxer's June 10, 2020 article 'Sales Enablement 101: A Guide For Empowering Your Sales Team' documented that 'Booking.com for Business... used LeadBoxer to improve the quality of the leads being presented to the enterprise sales team.'
Leadboxer's official 'Case Studies & Clients' directory and platform product pages featured Booking.com as a primary client profile and integration case study.

Checked against

[1] leadboxer.com [2] leadboxer.com [3] leadboxer.com [4] leadboxer.com [5] leadboxer.com [6] getlatka.com [7] getlatka.com [8] bookingholdings.com

Leadboxer "Booking.com" site:leadboxer.com "Booking.com for Business" site:leadboxer.com "Booking.com" site:leadboxer.com "Hotel Booking Platform" "Leadboxer" "Booking.com" "2019" Leadboxer Booking.com client press release

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Booking.com Leadboxer

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More from Wart Fransen

Prediction Not checkable as stated

Fransen targets a 3M to 5M euro valuation at 40K MRR

“I would say about three to four, three to five million.”

Wart Fransen Aug 8, 2019 ▶ 7:19 1475 If Clearbit and Hubspot Had a Baby...

Disclosure

Fransen's founding team simultaneously operates three different companies

“We have three companies we're focusing on, so Leadboxer is my baby, basically.”

Wart Fransen Aug 8, 2019 ▶ 9:49 1475 If Clearbit and Hubspot Had a Baby...

Assertion Not checkable as stated

Leadboxer is cash-flow positive with minimal outside capital

“As I mentioned, we don't have a lot of outside money, so we're cashflow positive, so we're scaling and growing.”

Wart Fransen Aug 8, 2019 ▶ 6:46 1475 If Clearbit and Hubspot Had a Baby...

Assertion Not checkable as stated

Leadboxer CAC is 100 euros online and 200 to 300 euros direct

“I would say we pay about 100 euros for the online channel about two, 300 euros for direct sales channel.”

Wart Fransen Aug 8, 2019 ▶ 8:48 1475 If Clearbit and Hubspot Had a Baby...

Prediction Not checkable as stated

Fransen predicts Leadboxer will reach $1M in ARR during 2019

“The 1019 should be the year.”

Wart Fransen Aug 8, 2019 ▶ 11:16 1475 If Clearbit and Hubspot Had a Baby...

Disclosure

Fransen says Leadboxer was initially funded by his other companies

“Well, we have several companies, so the other companies basically funded this startup and then in 2014, we also joined an accelerator, which included also some cash, and then we had a seed round in 2016 pre-seed mostly so that's how we fund it.”

Wart Fransen Aug 8, 2019 ▶ 3:25 1475 If Clearbit and Hubspot Had a Baby...

Leadboxer recently closed Booking.com as a customer

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