Insight certainty 4/5 debate potential 3/5

Nick Gray: Exporting LinkedIn contacts to Revue is a grey-hat growth tactic

Nick Gray · EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack · Sep 4, 2016 · at 16:54

Nick Gray, founder of Museum Hack, shares a growth and distribution tactic for building personal email newsletters using contact exports from LinkedIn.

0:00 / 0:08exact quote · 8.3s
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“You can go to LinkedIn, export all your contacts, dump them into Review, and send them a newsletter of cool stuff, questionable whether that's legal.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Nick Gray

Opinion
Nick Gray: Many personal passions are worthless and cannot be monetized
“No, I think a lot of passions are totally worthless and you're never going to sell them to the market.”
Nick Gray Sep 4, 2016 ▶ 10:33 EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
Assertion Not checkable as stated
Nick Gray: Museum Hack conducted over 10,000 tours in 2015
“Last year, we did over 10,000 tours.”
Nick Gray Sep 4, 2016 ▶ 3:10 EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
Assertion Not checkable as stated
Nick Gray: Museum Hack generated $1.3M in total revenue in 2015
“Total revenue, 1.3 million dollars.”
Nick Gray Sep 4, 2016 ▶ 3:20 EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
Disclosure
Nick Gray: Museum Hack tour guides cost $88 per two-hour tour
“They each make 32 dollars an hour. A tour lasts about two hours, but we pay them for 2.75 hours of work. So right there, our labor cost for each tour starts at about 88 dollars per person.”
Nick Gray Sep 4, 2016 ▶ 3:45 EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
Disclosure
Nick Gray: The Met takes $25 from every $59 tour ticket
“Say we sell a 59 dollar museum tour ticket at the Metropolitan Museum of Art, 25 dollars of that goes to the museum.”
Nick Gray Sep 4, 2016 ▶ 4:02 EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
Disclosure
Nick Gray: Museum Hack breaks even on standard tours, profiting on VIP
“We really excel and where we make money is on those high dollar tours. We're talking Private tours, bachelorette tours VIP nighttime tours. Our 59 dollar tour, we do basically a break-even to, one, provide shifts for the tour guides, and two, just to get the w…”
Nick Gray Sep 4, 2016 ▶ 4:19 EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
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