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Carl Groves

Founder & CEO, AFixt · 1 appearance on the record.

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founderexecutiveengineerother@karlgroves ↗LinkedIn ↗karlgroves.com ↗

He is a digital accessibility specialist best known as the founder of Tenon.io, an automated accessibility testing tool that was acquired by Level Access. He now runs AFixt, consulting organizations on accessibility standards and legal compliance, including WCAG, Section 508, the ADA, and the European Accessibility Act.

15statements → 7claims → 1claims resolved → 4/5average certainty → 1.2/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 8 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Carl argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Groves: Tenon was the first automated web accessibility testing SaaS platform
“Well, in our case, because we're the first SaaS platform to do this, we do have a variety of customers from small design agencies to small and midsize companies to even massive companies that are in the enterprise software space.”
Carl Groves Dec 7, 2020 ▶ 2:36 Tenon Hits 2m Revenue In Automated Testing Space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Carl Groves on measured tape to publish a rate. This says nothing about how they speak.

Everything Carl Groves said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Groves: Tenon maintained revenue despite sunsetting its $9 monthly micro plan
“When, with the change of the pricing, we didn't actually lose any money.”
Carl Groves Dec 7, 2020 ▶ 13:26 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon has retained 100% of its enterprise customers since 2015
“And as a matter of fact, every single one of our enterprise customers are still with us. Some of them have been with us since, since 2015.”
Carl Groves Dec 7, 2020 ▶ 17:15 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon surpassed $2 million in annual revenue in 2020
“No, we're already past two, two million.”
Carl Groves Dec 7, 2020 ▶ 18:52 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Supported
Groves: Tenon was the first automated web accessibility testing SaaS platform
“Well, in our case, because we're the first SaaS platform to do this, we do have a variety of customers from small design agencies to small and midsize companies to even massive companies that are in the enterprise software space.”
Carl Groves Dec 7, 2020 ▶ 2:36 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon charges $8k for high-volume SaaS and $36k for enterprise
“High volume customers, they're going to pay about 8000 dollars a year for the SaaS plans up to, for enterprise sales. 36,000 dollars a year for the license plus fees for hosting and stuff like that.”
Carl Groves Dec 7, 2020 ▶ 3:06 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon is 100% bootstrapped and cash-flow positive
“100% bootstrapped. Every single piece of money that, that we make goes right back in and we're a cash positive business.”
Carl Groves Dec 7, 2020 ▶ 6:28 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Software subscriptions drive 50% to 60% of Tenon's revenue
“The SaaS is not as revenue generating as the enterprise sales are, so I would say all in, we're probably about fifty-fifty, maybe a little bit closer to 60 on the on the product side.”
Carl Groves Dec 7, 2020 ▶ 7:20 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon generates $100K to $150K per month in revenue
“Yeah, so we're talking about, yeah, we're talking more along the lines of a hundred to a 150,000.”
Carl Groves Dec 7, 2020 ▶ 7:57 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon did $780k in total revenue last year
“Our income, our revenue last year was 780,000.”
Carl Groves Dec 7, 2020 ▶ 18:44 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon's average SaaS annual contract value is $4k to $8k
“No, for those, for annual, we're talking somewhere in that four to 8000 dollars a year ring.”
Carl Groves Dec 7, 2020 ▶ 3:27 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon has 10,000 platform users but only 110 paying customers
“So we have 10,000 users on the platform today. A lot of our revenue comes from enterprise sales, so those are gonna be, so we have about a 110 paying customers right now.”
Carl Groves Dec 7, 2020 ▶ 5:20 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon operates with a 14-person team
“14.”
Carl Groves Dec 7, 2020 ▶ 6:38 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon used Stripe Advance to pay down credit card debt
“We did a Stripe Advance because I wanted to pay down some credit card debt, and the rate that they gave was way better than the credit card.”
Carl Groves Dec 7, 2020 ▶ 14:32 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon employs two quota-carrying sales reps
“We have two sales people.”
Carl Groves Dec 7, 2020 ▶ 17:28 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon spends about $2,000 monthly on paid ads
“Right now we're talking about a 2000.”
Carl Groves Dec 7, 2020 ▶ 18:21 Tenon Hits 2m Revenue In Automated Testing Space

Appearances (1)

EpisodeDateSpeaking time
Tenon Hits 2m Revenue In Automated Testing Space Dec 7, 2020 10m
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