Assertion certainty 4/5 debate potential 2/5

Groves: Tenon maintained revenue despite sunsetting its $9 monthly micro plan

Carl Groves · Tenon Hits 2m Revenue In Automated Testing Space · Dec 7, 2020 · at 13:26

Carl Groves, founder of Tenon.io, discusses customer churn and pricing strategy changes with Nathan Latka.

0:00 / 0:03exact quote · 3.6s
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“When, with the change of the pricing, we didn't actually lose any money.”

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More from Carl Groves

Assertion Not checkable as stated
Groves: Tenon has retained 100% of its enterprise customers since 2015
“And as a matter of fact, every single one of our enterprise customers are still with us. Some of them have been with us since, since 2015.”
Carl Groves Dec 7, 2020 ▶ 17:15 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon surpassed $2 million in annual revenue in 2020
“No, we're already past two, two million.”
Carl Groves Dec 7, 2020 ▶ 18:52 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Supported
Groves: Tenon was the first automated web accessibility testing SaaS platform
“Well, in our case, because we're the first SaaS platform to do this, we do have a variety of customers from small design agencies to small and midsize companies to even massive companies that are in the enterprise software space.”
Carl Groves Dec 7, 2020 ▶ 2:36 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Tenon charges $8k for high-volume SaaS and $36k for enterprise
“High volume customers, they're going to pay about 8000 dollars a year for the SaaS plans up to, for enterprise sales. 36,000 dollars a year for the license plus fees for hosting and stuff like that.”
Carl Groves Dec 7, 2020 ▶ 3:06 Tenon Hits 2m Revenue In Automated Testing Space
Assertion Not checkable as stated
Groves: Tenon is 100% bootstrapped and cash-flow positive
“100% bootstrapped. Every single piece of money that, that we make goes right back in and we're a cash positive business.”
Carl Groves Dec 7, 2020 ▶ 6:28 Tenon Hits 2m Revenue In Automated Testing Space
Disclosure
Groves: Software subscriptions drive 50% to 60% of Tenon's revenue
“The SaaS is not as revenue generating as the enterprise sales are, so I would say all in, we're probably about fifty-fifty, maybe a little bit closer to 60 on the on the product side.”
Carl Groves Dec 7, 2020 ▶ 7:20 Tenon Hits 2m Revenue In Automated Testing Space
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