The Ledger
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FlowChat lets users scrape and import member lists from Facebook groups
“Any like Facebook group that your Facebook profile is a part of you can go and import that member list, or if there's any post comment or Facebook.”
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Campos: Facebook's core engagement metric was 'L 5 of 7'
“Actually when Facebook had was what's called L five of seven. So did you use the product five out of the last seven days? And we're using something very similar or woven to track engagement. The 10 friends was basically the, if you got 10 friends, you were muc…”
Osetek: Roughly 90% of New US Digital Ad Dollars Go to Google and Facebook
“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
Perry: MyHeritage Hit No. 1 Free App in 22 Countries Using D-ID Tech
“Their app, MyHeritage app, because of our technology, was first place in the App Store, in the free apps, in 22 countries. Above Facebook, TikTok, Instagram.”
Latka Shares Facebook and Expensify's Early User Activation Benchmarks
“When Facebook launched, they knew they had to get seven friends to a new user in the first week for you to be sticky, right? And then you're going to stick, Expensify, right? A B to B SaaS company. They know when an employee downloads their app, they've got to…”
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
The Foundation halved their Facebook lead costs by switching to a quiz
“Dropped their lead costs from six 30. So six dollars and 30 cents down to about three 37, I think was the exact number.”
Playbuzz became Facebook's most-shared website within a year of launching
“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Putnam: Facebook organic reach collapsed from 50-60% to 2-3%
“Like, Facebook, like, five years ago, everybody was all about getting as many likes and followers on Facebook as they can, because organic reach was like, 50, 60%.
You know, right now, it's like, two to three percent, right?”
Joost de Valk: Consulted on SEO for eBay, Facebook, and The Guardian
“I was working for some of the biggest brands on the planet. I've done SEO for eBay, the guardian, Facebook. So I let the migration from guardian co UK to the guardian.com.”
Detectify co-founders hacked Google, Facebook, and Dropbox before starting company
“My co-founders that are some really, some of the world's best white hat hackers, they have more or less, as part of this responsible disclosure scene, they have hacked, you know, Google and Facebook and Dropbox. They hacked Facebook with the help of Dropbox, e…”
Frrole uses official Twitter and Facebook APIs rather than web scraping
“We have data partnerships with both Twitter and Facebook. So, so we have access to you know official access to these API. So it's a no scraping part there at all”
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Only 3M to 4M of 30M Facebook business pages actively advertise
“We have like thirty million businesses with Facebook pages, and only three or four million are advertising right now”
Kneuper: Facebook cost per click was 10 to 15 cents in 2012–2013
“In 2012, or, and going into 2013, Facebook, like, cost per click, Like, driving a click to your website, you get that for 10 or 15 cents. Like, you can't get that anymore.”
Lockwood: Google Makes Up to $50 Per User Annually, Facebook $12–$18
“I think, ah, Google make as much as, like, 50 bucks a year per user. Facebook it was around about, sort of, 12, 18 maybe. Twitter a bit smaller.”
GoSun Facebook community kitchen reaches 8,000 active members
“We do have a Facebook community. It's called the Facebook community kitchen Facebook.com backslash groups backslash go sun. And there's like 8000 users in there that post on a regular basis how they're using our technology.”
Stewart: Cult of Copy Facebook group is a top writer resource
“There's a, there's actually a Facebook group called Cult of Copy. That's got like 10,000 different copywriters in it. It's a really good resource.”
Kit won Facebook's Innovative Partner of the Year award in 2015
“So we're a Facebook marketing partner. We just got innovative partner of the year in 2015.”